AI Policy

Where We Stand

AI isn’t going away…and that’s okay. At Campfire, we see it as a tool, not a replacement.

It can summarize, suggest, and speed things up. But what it can’t do is understand people; our motivations, fears, humor, and heart.

That’s the difference between something that sounds good and something that actually works.

Sure, AI can generate “good enough” content. But strategy, insight, and true creative instinct? That takes experience. It takes context. It takes a human who knows when to push, when to pause, and what will actually make someone care. And if you’re serious about your mission and brand, it’s worth investing in.

Basically, if you want to use AI to write a blog post, great. If you want to use it to build a unique, ownable 8-figure brand…good luck.

TL;DR: HERE’S WHAT WE’RE SAYING

When you hire Campfire, you’re not just paying for words on a page…you’re investing in our perspective and proven expertise. In the ability to translate complex ideas into simple truths. In messaging and strategy that’s informed by psychology, refined by experience, and built to connect with real audiences in real moments.

We may use AI responsibly from time to time to support our process…for research, ideation, efficiency, especially when a client may have a leaner budget. But every insight, idea, sentence, and word is guided, written, and approved by humans who know what it takes to drive results and make people feel something.

Because brands that last aren’t built by prompts. They’re built by people.

Sound cool? Enough of the boring stuff. Let’s get started.