Frequently Asked Questions

Are you full-service?
We are not (intentionally)! We are proven experts in messaging, storytelling, strategy, and communications. Think things like brand naming, brand messaging and voice, campaign concepting, market/competitive research, business growth, ad strategy, copywriting, PR. At the risk of bragging…we know what we do and we do it well. While we have a close bench of ultra-talented folks we bring in from time to time, we don’t have designers, developers, or videographers in-house. And as long as our cards are on the table, we’re not very good at cooking either.


How does your process work?
We believe great work comes from true partnership. You won’t just get a “point of contact” — you’ll work directly with us from day one. We dig deep into your brand, collaborate closely at every stage, and make sure you’re never left wondering where things stand.

What makes Campfire different?
Our background isn’t just branding, it’s entertainment, advertising, editorial, storytelling, speechwriting, and comedy. Our work has spanned Hollywood, The White House, and everything in-between. That mix means we know how to tell a story that connects, cuts through noise, and actually gets remembered (i.e. no buzzwords allowed). We’ve taken everything we’ve learned from working in traditional agencies, and improved upon what we felt was lacking.

How do you price your work?
We understand and respect that budgets vary and we’re flexible where possible. And while our pricing is competitive, we’re not your entry-level contractor. Our pricing reflects the value, strategy, and experience we bring, and the lasting results our clients see.


Who’s on the team?
Campfire is led by one person (hi, that’s me!) with a trusted bench of designers, developers, and creative specialists ready to jump in as needed. Fear not, you’ll always know exactly who’s working on your brand.


What kinds of clients do you work with?
All kinds. From technical B2B companies to the food brand in your pantry to small businesses to your favorite athlete or band. If you have a story worth telling, we can help tell it.


What’s the meaning of life?
I don’t think you’re on the right website.


Do you offer 1:1 coaching?
You betcha. We provide 1:1 coaching for freelancers, founders, and owners looking to scale their businesses or build out their own personal brands.

What do you value most in your work?
Transparency, originality, and doing right by our clients. We care about outcomes, not just deliverables, which is why so many of our clients stick around for years.


How do we know if we’d be a good fit?
If you value collaboration, clear communication, and original ideas, and you’re looking for a partner who cares about your brand as much as you do, we’ll probably get along great. We’re at our best with clients who are open to new ideas, ready to invest in their brand, not afraid of pushing the envelope a bit, and want work that lasts.


What’s your take on AI in branding?
AI can be useful for research and efficiency, but it’s not a replacement for human creativity. It can help move faster, but speed isn’t the same as substance. The most impactful, ownable work (the kind that cuts through the noise and connects with people) comes from humans. While we may use AI-driven tools here and there to support research and analysis, the creative ideas and strategic insights always come from people. If you’re serious about your brand, we recommend working with human professionals whenever possible.


How do we get started?
Easy. Reach out to set up a free consultation. We’ll talk about your brand, your goals, and whether we’re the right fit, no strings attached.


Did you meet Shaq?
Nope. But our work did make him laugh on national TV.