Build the brand people gather around®.
Strategy, messaging, and communications for B2B and consumer brands, built on business judgment and entertainment instincts
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Campfire has helped 150+ brands and founders find the angle that gets them remembered and chosen.
From an $8 idea that broke the internet to Gold ADDY-winning campaigns, storytelling for pro athletes, and messaging for high-growth startups, leading consumer brands, and Fortune 50 executives.
We even helped Craig. Yes, Craigslist Craig.
Led by Jon Savitt, a senior strategist and writer with 15 years of experience spanning Hollywood to the White House.
Strategy • Positioning • Messaging • Naming • Campaigns • Advisory
See the work
Even the best work can get overlooked if the message doesn’t land. Explore a few examples of how we’ve helped organizations sharpen their strategy, positioning, and story.
Giving a fast-growing Inc. 5000 B2B agency a clearer place to stand
Helping a complex FinTech company own a simpler, more human story
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Introducing an unfamiliar CPG product to a new market
Turning Portland Trail Blazers loyalty into a clearer fan-facing brand
Where do you want to start?
You don’t always need a full agency. You need the right senior brain at the right time. Browse below to find the path that fits where you‘re at. Custom strategy, campaign, GTM, and communications projects are welcome too.
Messaging Audit
5 business days. $1,750 fixed fee.
Best for: homepage, pitch, positioning, core messaging, early diagnosis
Naming Sprint
3-4 weeks. Starting at 5K.
Best for: brand names, product names, campaign names, taglines, naming systems, verbal identity
Positioning + Messaging Sprint
3 weeks. Most projects $3K to $8K.
Best for: repositioning, launch messaging, website messaging, sales language, founder story, AI-era differentiation & voice
Custom + Advisory Support
For founders, teams, and agencies that need senior outside thinking or creative direction as things move.
Flexible project or retainer support.
Best for: campaign ideas, messaging validation, launch support, copywriting, communications & reputation, agency collaboration
15 years experience
150+ brands shaped
125M+ raised by clients
Gold ADDY-winning work
Pssst…your AI is showing.
AI can make your brand sound polished. It also makes it sound interchangeable.
And with half of U.S. consumers saying they prefer brands that avoid AI in content, the trust gap is real.
As more teams use AI to write, edit, and communicate, the advantage isn't producing more words, but knowing what actually sounds like you.
Campfire helps organizations build messaging and voice systems for the AI era. That can include positioning, voice principles, language guardrails, AI content standards, executive voice, reputation and trust guidance, and a clear framework for what should remain human-led.
Trusted by leading brands, agencies, executives, and teams with something real on the line.
Who you’ll work with.
Campfire is led by Jon Savitt, a nationally recognized writer and strategist with 15 years of experience across advertising, communications, media, and entertainment.
“Knows how to connect with audiences” -CBS News
