Don’t just spark attention.
Make it last®.
One-person senior strategy + messaging studio
Campfire helps brands and founders find the angle that gets them remembered and chosen.
From an $8 idea that broke the internet to Gold ADDY-winning campaigns, storytelling for pro athletes, and messaging for high-growth startups, leading consumer brands, and Fortune 50 executives.
We even helped Craig. Yes, Craigslist Craig.
Led by Jon Savitt, a senior strategist and writer with 15 years of experience spanning Hollywood to the White House. 100+ brands shaped across B2B and consumer.
Strategy • Positioning • Messaging • Naming • Campaigns • Advisory
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See the work
A few examples of how we’ve helped organizations sharpen their positioning and put their story to work.
Giving a fast-growing Inc. 5000 B2B agency a clearer place to stand
Helping a complex FinTech company own a simpler, more human story
Introducing an unfamiliar CPG product to a new market
Turning Portland Trail Blazers loyalty into a clearer fan-facing brand
Where do you want to start?
Find the path that fits where you‘re at. Custom website copy, campaign, GTM, and communications projects are welcome too.
Messaging Audit
For teams that need a sharper outside read on what’s clear, confusing, missing, or too generic.
5 business days. $2,500 fixed fee.
Best for: homepage, pitch, positioning, core messaging, early diagnosis
Naming Sprint
For brands and products that need a name people can remember, repeat, and believe in.
3-5 weeks. Starting at 5K.
Best for: brand names, product names, campaign names, taglines, naming systems, verbal identity
Positioning + Messaging Sprint
For brands that need a clearer strategic foundation and sharper language across the business. In weeks, not months.
3 weeks. Most projects $5K to $10K.
Best for: repositioning, launch messaging, website messaging, sales language, founder story
Custom + Advisory Support
For founders, teams, and agencies that need senior outside thinking or creative direction as things move.
Flexible project or retainer support.
Best for: campaign ideas, messaging validation, launch support, copywriting, communications, agency collaboration
15 years experience
100+ brands shaped
150M+ raised by clients
Gold ADDY-winning work
What we do best.
You don’t always need a full agency. You need the right senior brain at the right time.
Naming & Verbal Identity
Strategic names, taglines, and verbal systems that make a strong first impression and clearly differentiate you from competitors.
Positioning, Messaging, Content
Clear, ownable messaging that defines what you stand for and helps people understand, remember, and choose you.
Launch & Growth Strategy
Clarity before you launch, scale, or enter a new market. We sharpen the offer, pressure-test the story, and build the messaging needed to move forward.
Who we’ve supported.
Who you’ll work with.
Campfire is led by Jon Savitt, a nationally recognized writer and strategist with 15 years of experience across advertising, communications, media, and entertainment.
“Knows how to connect with audiences” -CBS News
