Build the brand people gather around®.
One-person strategy + messaging studio for B2B and consumer brands, built on business judgment and entertainment instincts
Campfire has helped 150+ brands and founders find the angle that gets them remembered and chosen.
From an $8 idea that broke the internet to Gold ADDY-winning campaigns, storytelling for pro athletes, and messaging for high-growth startups, leading consumer brands, and Fortune 50 executives.
We even helped Craig. Yes, Craigslist Craig.
Led by Jon Savitt, a senior strategist and writer with 15 years of experience spanning Hollywood to the White House.
Strategy • Positioning • Messaging • Naming • Campaigns • Advisory
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See the work
Even the best work can get overlooked if the message doesn’t land. Here are a few examples of how we’ve helped organizations sharpen their strategy, positioning, and story.
Giving a fast-growing Inc. 5000 B2B agency a clearer place to stand
Helping a complex FinTech company own a simpler, more human story
Introducing an unfamiliar CPG product to a new market
Turning Portland Trail Blazers loyalty into a clearer fan-facing brand
Where do you want to start?
You don’t always need a full agency. You need the right senior brain at the right time. Browse below to find the path that fits where you‘re at. Custom strategy, website copy, campaign, GTM, and communications projects are welcome too.
Messaging Audit
5 business days. $1,750 fixed fee.
Best for: homepage, pitch, positioning, core messaging, early diagnosis
Naming Sprint
3-4 weeks. Starting at 5K.
Best for: brand names, product names, campaign names, taglines, naming systems, verbal identity
Positioning + Messaging Sprint
3 weeks. Most projects $3K to $8K.
Best for: repositioning, launch messaging, website messaging, sales language, founder story
Custom + Advisory Support
For founders, teams, and agencies that need senior outside thinking or creative direction as things move.
Flexible project or retainer support.
Best for: campaign ideas, messaging validation, launch support, copywriting, communications & reputation, agency collaboration
15 years experience
150+ brands shaped
125M+ raised by clients
Gold ADDY-winning work
Pssst…your AI is showing.
AI can make your brand sound polished. It also makes it sound interchangeable.
And with half of U.S. consumers saying they prefer brands that avoid AI in content, the trust gap is real.
When your messaging feels generic or like everything else, people notice. Maybe they can’t name what’s wrong, but they absolutely feel it. And that little bit of doubt makes your brand easier to ignore. As AI becomes more common, language becomes a real strategic differentiator.
That’s why Campfire offers Reputation + Trust Communications for organizations. Messaging, voice principles, AI-era content guidance, and review standards for teams that need to stay clear, credible, and human. Feel free to reach out to learn more.
Trusted by leading brands, agencies, executives, and teams with something real on the line.
Who you’ll work with.
Campfire is led by Jon Savitt, a nationally recognized writer and strategist with 15 years of experience across advertising, communications, media, and entertainment.
“Knows how to connect with audiences” -CBS News
