Extinguish the Ordinary®
Built by a longtime strategist and writer with roots from Hollywood to the White House, Campfire is a senior-led strategy + messaging studio helping brands, founders, and public figures find the words and ideas to stand apart.
Positioning • Messaging • Naming • Campaigns • PR • GTM Strategy • Fractional Support
fire away view work
100+ happy clients
15+ years experience across B2B / B2C
3 billion+ combined content views
$125M+ raised
by brands we’ve shaped
2025 Gold ADDY award winner
Campfire received a Gold ADDY for our viral “America the Renewable” B2B campaign for Blattner Energy, adding green to the red, white, and blue.
Here’s what we do best.
You don’t always need a full agency. You need the right senior brain at the right time. As a one-person fractional studio blending marketing discipline with entertainment instincts, Campfire gives brands direct access to proven strategy and creative thinking without the layers, overhead, or handoffs of a traditional agency model.
Name, Tagline, Identity
Strategic brand names and identities that make a first impression, stick, and clearly differentiate you from competitors.
Messaging, Positioning, Story
Clear, ownable messaging that defines what you stand for and helps people understand, remember, and choose you.
Public Relations & Reputation
The right story, told the right way, to the right people, at the moments that actually matter.
Content, Creative Ideation, Comedy
Campaigns and content designed to earn attention, not chase it. Ads, emails, decks, scripts, humor, and ideas worth sharing.
GTM & Growth Strategy
Clarity before you launch, scale, or spend. We help pressure-test ideas, sharpen offers, and build brand growth strategies with a smarter path forward.
Fractional CMO & Advising
Senior-level guidance without the agency overhead. Clear thinking, honest advice, and hands-on leadership when you need it.
You might even recognize some of our clients.
We’ve helped shape stories for Fortune 50 leaders, TIME100 companies, all-star athletes, high-growth startups, names you know now, and the names you’ll know next.
Maybe you’ve seen our founder around.
Campfire is led by Jon Savitt, a nationally recognized and award-winning writer and strategist with 15+ years shaping brands across advertising, communications, media, and entertainment.
“A knack for going viral” -People Magazine
“Knows how to connect with audiences” -CBS News
Our track record burns bright
work testimonials
Client spotlight
Congrats to Campfire client and Minnesota Timberwolves guard Rob Dillingham for signing with Wasserman Sports!
Fire away.
Limited client capacity by design — inquiries reviewed weekly
Most projects start in the $5K+ range. Smaller focused engagements may be available for founders and emerging brands when there’s a strong fit.