Campfire Creative | Brand Messaging, Positioning & Naming Consultant

Don’t just spark attention. Make it last®.

Even the best work gets overlooked when the story doesn’t land.

Campfire is a one-person strategy + messaging studio for brands, founders, and public figures that need to get noticed and stay that way.

From an $8 domain that broke the internet to Gold ADDY-winning campaigns, storytelling for your favorite pro athletes, and messaging for everyone from startups to Fortune 500 organizations, Campfire builds positioning, words, and stories people actually remember.

We even helped Craig. Yes, Craigslist Craig.

Led by Jon Savitt, a senior strategist and writer with roots from Hollywood to the White House. 100+ brands shaped across B2B and consumer. Featured in New York Times, Washington Post, USA Today, Forbes, ESPN, Funny or Die, NBC.

Brand Strategy • Positioning • Messaging • Naming • Campaigns • GTM

‍ ‍ start a project ‍ ‍view work →

Limited availability. Inquiries reviewed weekly.

Here’s what we do best.

You don’t always need a full agency. You need the right senior brain at the right time.

Name, Tagline, Identity

Strategic brand names and identities that make a first impression, stick, and clearly differentiate you from competitors.

Messaging, Positioning, Story

Clear, ownable messaging that defines what you stand for and helps people understand, remember, and choose you.

Public Relations & Reputation

The right story, told the right way, to the right people, at the moments that actually matter.

Content, Creative Ideation, Comedy

Campaigns and content designed to earn attention, not chase it. Ads, emails, decks, scripts, humor, and ideas worth sharing.

GTM & Growth Strategy

Clarity before you launch, scale, or spend. We help pressure-test ideas, sharpen offers, and build brand growth strategies with a smarter path forward.

Fractional CMO & Advising

Senior-level guidance without the agency overhead. Clear thinking, honest advice, and hands-on leadership when you need it.

You might even recognize some of our clients.

all clients

Screen Shot 2022-10-26 at 9.35.27 AM.png

Screen Shot 2024-07-10 at 9.05.04 AM.png

Screen Shot 2025-10-19 at 8.59.27 PM.png

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

— CMO, Fortune 1000 Company
“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

Martha McCarthy Krueger
(CEO & Founder, The Social Lights)
*INC. 500-Winning Agency
"Jon went above and beyond! He provided thoughtful explanations of his thought process for each piece of our project, which involved full branding and positioning elements for a new alcohol brand. He was an absolute pleasure to work with. Professional, accountable, positive energy and wonderful perspective. We plan on relying on him for future work."

Margaret P.
(CEO, Alcohol Brand)
"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

Gideon H.
(Creative Director, Full-Service Creative Agency)
"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

Luke F.
(CEO & Founder, Consulting Firm)
"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

Christina M. (CMO, EdTech Company)
"Jon was excellent in crafting the message for us!"

Tom L. (CEO, Large Agriculture Company)
"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Shawn C. (Founder, Creative Agency)

Maybe you’ve seen our founder around.

Campfire is led by Jon Savitt, a nationally recognized and award-winning writer and strategist with 15+ years shaping brands across advertising, communications, media, and entertainment.

“A knack for going viral” -People Magazine

“Knows how to connect with audiences” -CBS News

Screen+Shot+2023-03-16+at+3.10.37+PM.webp

Screen+Shot+2022-05-12+at+4.51.53+PM.png

Screen+Shot+2023-03-16+at+3.18.03+PM-1.webp

Screen+Shot+2022-05-12+at+4.51.38+PM.jpg

Screen Shot 2025-08-13 at 8.58.31 AM.png

Client spotlight

Congrats to Campfire client and Minnesota Timberwolves guard Rob Dillingham for signing with Wasserman Sports!

Fire away.

Limited client capacity by design — inquiries reviewed weekly

Most projects start in the $5K+ range. Smaller focused engagements may be available for founders and emerging brands when there’s a strong fit.

Don’t just spark attention. Make it last®.

Led by Jon Savitt, a senior strategist and writer with roots from Hollywood to the White House. 100+ brands shaped across B2B and consumer. Featured in New York Times, Washington Post, USA Today, Forbes, ESPN, Funny or Die, NBC.

Here’s what we do best.

You don’t always need a full agency. You need the right senior brain at the right time.

You might even recognize some of our clients.

all clients

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

"Jon was excellent in crafting the message for us!"

"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

meet Jon

Maybe you’ve seen our founder around.

Client spotlight

Fire away.