Extinguish the Ordinary®

We’re a boutique storytelling + strategy studio helping brands, founders, and public figures find their spark, own their voice, and stand apart in the age of AI.

Positioning • Messaging • Naming • Brand Voice • Copywriting • Campaigns • Humor

fire away view work

100+ happy clients

15 years experience

3 billion+ combined content views

$100M+ raised
via services

Campfire is a 2025 Gold ADDY award winner.

Campfire received a 2025 Gold ADDY, the American Advertising Federation’s highest honor, for our “America the Renewable” campaign for Blattner, adding green to the red, white, and blue.

Here’s how we fuel your mission.

As a one-person studio, we’re built for brands who want senior-level thinking and fast, focused execution. No layers. No handoffs. Just strategy + storytelling that cuts through.

Name, Tagline, Identity

Strategic brand names and identities that make a first impression, stick, and clearly differentiate you from competitors.

Messaging, Positioning, Story

Clear, ownable messaging that defines what you stand for and helps people understand, remember, and choose you.

Public Relations & Reputation

The right story, told the right way, to the right people, at the moments that actually matter.

Content, Ideation, Attention Marketing

Campaigns and content designed to earn attention, not chase it. Ads, emails, decks, scripts, humor, and ideas worth sharing.

GTM & Growth Strategy

Go-to-market clarity and brand growth strategy that help you launch smarter and scale with confidence.

Fractional CMO & Advising

Senior-level guidance without the agency overhead. Clear thinking, honest advice, and hands-on leadership when you need it.

Put simply: we help you win customers, grow revenue, get attention, and light movements.

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Not to brag, but you may have even seen us around.

Or heard of us from some very kind people.

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

— CMO, Fortune 1000 Company
“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

Martha McCarthy Krueger
(CEO & Founder, The Social Lights)
*INC. 500-Winning Agency
"Jon went above and beyond! He provided thoughtful explanations of his thought process for each piece of our project, which involved full branding and positioning elements for a new alcohol brand. He was an absolute pleasure to work with. Professional, accountable, positive energy and wonderful perspective. We plan on relying on him for future work."

Margaret P.
(CEO, Alcohol Brand)
"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

Gideon H.
(Creative Director, Full-Service Creative Agency)
"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

Luke F.
(CEO & Founder, Consulting Firm)
"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

Christina M. (CMO, EdTech Company)
"Jon was excellent in crafting the message for us!"

Tom L. (CEO, Large Agriculture Company)
"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Shawn C. (Founder, Creative Agency)

You might even recognize some of our awesome clients.

Trusted by Hollywood, The White House, Fortune 500 companies, top CPG brands, small businesses, all-star athletes, grammy-winning musicians, and leading B2B and B2C companies.

all clients

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meet Jon

Maybe you’ve seen our founder in the news.

15-year advertising leader. Comedy writer. Banjo player.

“A knack for going viral” -People Magazine

“Knows how to connect with audiences” -CBS News

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While we continue to blaze new trails, our track record burns bright.

our work testimonials

Client spotlight

Congrats to Campfire client and Minnesota Timberwolves guard Rob Dillingham for signing with Wasserman Sports!

FAQs

Any questions?

naming | messaging | content | strategy | PR | advising
for B2B, B2C, founders, public figures

Fire away

Let’s build a brand that won’t flicker out.

Limited client capacity by design — inquiries reviewed weekly