Brand Strategy, Messaging & Positioning Studio

Build the brand people
gather around®.

One-person strategy, messaging, and communications studio for B2B and consumer brands, built on business judgment + entertainment instincts

‍ ‍ let’s talk ‍ ‍view work →

80% repeat + referral work

150+ brands shaped

125M+ raised by clients

15 years experience

More words won’t fix unclear strategy.

Campfire has helped 150+ brands find the angle that gets them remembered and chosen.

From a viral $8 idea that broke the internet to Gold ADDY-winning campaigns, storytelling for pro athletes, and messaging for high-growth startups, leading consumer brands, and Fortune 50 executives.

Led by Jon Savitt, a senior strategist and writer with 15 years of experience spanning Hollywood to the White House.

Brand Strategy • Positioning • Messaging • Naming • Campaigns

Featured In

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See the work

A few examples of sharper strategy, clearer positioning, and story put to work.

Helping an Inc. 5000 B2B agency own a clearer position

read the case study →

Making a complex FinTech story simpler and more human

read the case study →

‍ ‍ ‍ ‍ view more → ‍‍ ‍testimonials →

Giving an unfamiliar CPG product a clearer market entry story

read the case study →

Turning Portland Trail Blazers loyalty into a clearer fan-facing brand

read the case study →

Where do you want to start?

You don’t always need a full agency. You need the right senior brain at the right time. Browse below to find the path that fits where you‘re at.

Messaging Audit

A senior read of your homepage, pitch, positioning, or core messaging, with a prioritized fix list.

request an audit →

Naming Sprint

A focused naming process for brand, product, campaign, or offer names, with strategic rationale behind the strongest options.

start a naming project →

Positioning + Messaging Sprint

Positioning, message hierarchy, and sharper language built to show up across your site, deck, sales story, and launch materials.

start a sprint →

Custom + Advisory Support

Flexible project or retainer support.

talk through support →

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

— CMO, Fortune 1000 Company
“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

Martha McCarthy Krueger
(CEO & Founder, The Social Lights)
*INC. 500-Winning Agency
"Jon went above and beyond! He provided thoughtful explanations of his thought process for each piece of our project, which involved full branding and positioning elements for a new alcohol brand. He was an absolute pleasure to work with. Professional, accountable, positive energy and wonderful perspective. We plan on relying on him for future work."

Margaret P.
(CEO, Alcohol Brand)
"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

Gideon H.
(Creative Director, Full-Service Creative Agency)
"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

Luke F.
(CEO & Founder, Consulting Firm)
"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

Christina M. (CMO, EdTech Company)
"Jon was excellent in crafting the message for us!"

Tom L. (CEO, Large Agriculture Company)
"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Shawn C. (Founder, Creative Agency)

Trusted by leading brands, agencies, executives, and teams with something real on the line.

Work directly with Jon.

Campfire is led by Jon Savitt, a senior strategist and writer with 15 years of experience spanning Hollywood to the White House. No agency layers. No junior handoffs. No generic brand-speak.

“Knows how to connect with audiences” -CBS News

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Fire away.

Prefer email?

Build the brand people
gather around®.

One-person strategy, messaging, and communications studio for B2B and consumer brands, built on business judgment + entertainment instincts

‍ ‍ let’s talk ‍ ‍view work →

See the work

‍ ‍ ‍ ‍ view more → ‍‍ ‍testimonials →

Where do you want to start?

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

"Jon was excellent in crafting the message for us!"

"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Trusted by leading brands, agencies, executives, and teams with something real on the line.

all clients

meet Jon

Work directly with Jon.

Fire away.

Build the brand people gather around®.

One-person strategy, messaging, and communications studio for B2B and consumer brands, built on business judgment + entertainment instincts

‍ ‍ let’s talk ‍ ‍view work →

See the work

‍ ‍ ‍ ‍ view more → ‍‍ ‍testimonials →

Where do you want to start?

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

"Jon was excellent in crafting the message for us!"

"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Trusted by leading brands, agencies, executives, and teams with something real on the line.

all clients

meet Jon

Work directly with Jon.

Fire away.

Build the brand people
gather around®.