Build the brand people gather around®.
Strategy, messaging, and communications for B2B and consumer brands, built on business judgment and entertainment instincts
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More words won’t fix unclear strategy.
Campfire has helped 150+ brands find the angle that gets them remembered and chosen.
From an $8 idea that broke the internet to Gold ADDY-winning campaigns, storytelling for pro athletes, and messaging for high-growth startups, leading consumer brands, and Fortune 50 executives.
We even helped Craig. Yes, Craigslist Craig.
Led by Jon Savitt, a senior strategist and writer with 15 years across advertising, communications, comedy, and high-stakes brand work, from Hollywood to the White House.
Brand Strategy • Positioning • Messaging • Naming • Campaigns
See the work
A few examples of sharper strategy, clearer positioning, and story put to work.
Helping an Inc. 5000 B2B agency own a clearer position
Making a complex FinTech story simpler and more human
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Giving an unfamiliar CPG product a clearer market entry story
Turning Portland Trail Blazers loyalty into a clearer fan-facing brand
Where do you want to start?
You don’t always need a full agency. You need the right senior brain at the right time. Browse below to find the path that fits where you‘re at.
Messaging Audit
A senior read of your homepage, pitch, positioning, or core messaging, with a prioritized fix list.
Best for: homepage, pitch, positioning, core messaging, early diagnosis
Naming Sprint
A focused naming process for brand, product, campaign, or offer names, with strategic rationale behind the strongest options.
Best for: brand names, product names, campaign names, taglines, naming systems, verbal identity
Positioning + Messaging Sprint
Positioning, message hierarchy, and sharper language built to show up across your site, deck, sales story, and launch materials.
Best for: repositioning, launch messaging, website messaging, sales language, founder story, AI-era differentiation and voice
Custom + Advisory Support
Flexible project or retainer support.
Best for: campaign ideas, messaging validation, launch support, copywriting, communications & reputation, agency collaboration
75% repeat + referral work
150+ brands shaped
125M+ raised by clients
Gold ADDY-winning work
Pssst…your AI is showing.
AI can make your brand sound polished. It also makes it sound interchangeable.
As more teams use AI to write, the advantage isn't producing more words, but knowing what actually sounds like you.
Campfire helps organizations build messaging and voice systems for the AI era, including positioning, voice principles, language guardrails, reputation and trust guidance, and a clear framework for what should remain human-led.
Trusted by leading brands, agencies, executives, and teams with something real on the line.
Who you’ll work with.
Campfire is led by Jon Savitt, a senior strategist and writer with 15 years of experience spanning Hollywood to the White House. No agency layers. No junior handoffs. No generic brand-speak.
“Knows how to connect with audiences” -CBS News
“A knack for going viral” -People Magazine
