Don’t just spark attention.
Make it last®.
One-person strategy + messaging studio
Even the best work gets overlooked when the story doesn’t land.
Campfire helps brands and founders find the angle, sharpen the story, and move people to act. In weeks, not months.
From an $8 domain that broke the internet to Gold ADDY-winning campaigns, storytelling for pro athletes, and messaging for high-growth startups and Fortune 500 organizations.
We even helped Craig. Yes, Craigslist Craig.
Led by Jon Savitt, a senior strategist and writer with 15 years of experience spanning Hollywood to the White House. 100+ brands shaped across B2B and consumer. Featured in New York Times, Washington Post, USA Today, Forbes, ESPN, Funny or Die, NBC.
Strategy • Positioning • Messaging • Naming • Campaigns • GTM
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Positioning + Messaging Sprint
For organizations that have outgrown their story, entered a new stage, or need a clearer way to explain why they matter.
In four weeks, Campfire sharpens your positioning and builds the core messaging your team can use across your website, sales materials, pitches, campaigns, and conversations.
What’s included:
Audience and market analysis
Positioning and differentiation
Core messaging architecture
Brand voice and key language
Application to one priority asset, such as your homepage or pitch deck
Most engagements range from $6,000 to $10,000
Stronger stories. Real results.
A few examples of how we’ve helped organizations sharpen their positioning and put their story to work.
Giving a fast-growing Inc. 5000 B2B agency a clearer place to stand
Positioning, messaging, and website language that became the backbone of pitches, proposals, and new-business outreach
Helping a complex FinTech company own a simpler, more human story
A sharper position and more human story carried across its website, pitch decks, sales materials, and PR
Introducing an unfamiliar product to a new market
A complete positioning and messaging foundation that helped an emerging beverage brand reach stores, ship nationally, and earn industry recognition
Need sharper messaging, but not sure where to start?
Start with a Messaging Audit, a focused, fixed-fee review of your homepage, pitch, or core brand messaging.
We’ll diagnose what’s clear, confusing, missing, or too generic, then deliver a written document with practical recommendations to sharpen your positioning and story.
5 business days. $2,000.
What we do best.
You don’t always need a full agency. You need the right senior brain at the right time.
Naming & Verbal Identity
Strategic names, taglines, and verbal systems that make a strong first impression and clearly differentiate you from competitors.
Positioning, Messaging, Copy
Clear, ownable messaging that defines what you stand for and helps people understand, remember, and choose you.
Launch & Growth Strategy
Clarity before you launch, scale, or enter a new market. We sharpen the offer, pressure-test the story, and build the messaging needed to move forward.
Who we’ve supported.
Who you’ll work with.
Jon Savitt is a nationally-recognized writer and strategist with 15 years of experience across advertising, communications, media, and entertainment.
“Knows how to connect with audiences” -CBS News
Fire away.
Limited client capacity by design. New inquiries typically receive a response within two business days.
Most custom engagements start at $5,000
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