Brand Strategy and Creative Services for CPG Brands

In a crowded CPG landscape, attention is the most valuable shelf space. Today’s consumers aren’t just buying products, they’re buying stories. From better-for-you snacks to plant-based dressings, your packaging, positioning, and personality have seconds to connect. That’s where Campfire Creative comes in.

What We Do

We help CPG brands stand out, scale up, and stay memorable, blending storytelling, strategy, and creative that moves products, and people.

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

— CMO, Fortune 1000 Company
“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

Martha McCarthy Krueger
(CEO & Founder, The Social Lights)
*INC. 500-Winning Agency
"Jon went above and beyond! He provided thoughtful explanations of his thought process and meanings for each piece of the project. He gave me several options to work with. Jon was an absolute pleasure to work with. He was very professional and kept to his timeframe. I would absolutely hire him again for any future branding work!"

Margaret P.
(CEO, Alcohol Brand)
"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

Gideon H.
(Creative Director, Full-Service Creative Agency)
"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

Luke F.
(CEO & Founder, Consulting Firm)
"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

Christina M. (CMO, EdTech Company)
"Jon was excellent in crafting the message for us!"

Tom L. (CEO, Large Agriculture Company)
"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Shawn C. (Founder, Creative Agency)

Why Brand Strategy Matters in CPG

The CPG world is more competitive than ever. Legacy brands are reinventing themselves, while new challengers pop up daily across DTC and retail. Without a clear story and consistent voice, even the best products get lost in the noise.

Effective branding for CPG companies does more than look good, it clarifies why you exist and why you matter. It builds trust, earns loyalty, and turns customers into advocates.

How Campfire Creative Helps CPG Brands Grow

We help consumer brands translate passion into positioning. Whether launching a new line, refreshing an existing identity, or scaling into retail, our process combines market insight, creative strategy, and human connection to drive growth.

Our Core CPG Services

Brand Naming: Distinct, memorable, and trademark-ready names that stand out on shelf and online.
Messaging & Voice Development: Clear, consistent language that connects across packaging, web, and campaigns.
Packaging & Copywriting: On-shelf storytelling that converts shoppers in seconds.
Digital & Campaign Strategy: Content and storytelling built to perform across social, retail, and email.

The Campfire Approach

We take a people-first approach to CPG branding and marketing, researching audiences, mapping emotional triggers, and crafting stories that stick. From competitive audits to concept testing, every deliverable balances creative spark with strategic grounding. We’ve helped modernize family-owned CPG brands, reimagine legacy products for new generations, and guide startups through their first national launch. The outcome? Brands that feel alive, authentic, and ready to grow.

fallback-thumbnail.fill_.size_1200x675.1.png

Ready to create a CPG brand people actually crave?

Let’s work together to create something unforgettable.

Contact

Brand Strategy and Creative Services for CPG Brands

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

"Jon was excellent in crafting the message for us!"

"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Why Brand Strategy Matters in CPG

Our Core CPG Services

Ready to create a CPG brand people actually crave?