Brand Messaging Camp
A day-long intensive workshop where brands leave with an actionable messaging backpack — tailored, aligned, and fully ready for the path ahead. And even better? No mosquitoes.
Like hiking without a map, brands without sharp positioning waste time, lose resources, and wander off trail. Whether you’re launching, scaling, or just trying to get unstuck, you need a brand compass — a clear, compelling way to tell the world who you are and why you matter.
WELCOME TO CAMP
Pack light. We’re heading deep into brand territory.
Brand Messaging Camp is a premium, fast-paced workshop where your brand message gets sharpened, aligned, and clarified, all in a single day. Together, we’ll dig into your story, map your message, and send you off with a backpack designed for real-world use — decks, websites, pitches, team alignment, and beyond. You won’t find any AI, jargon, fluff, or cookie-cutter solutions here, just proven frameworks built to give your brand a competitive, human advantage.
Who it’s for:
Startups seeking to define their brand identity
Growing teams with scattered messaging
Rebrands in need of alignment
Marketing leaders who need tools yesterday
Founders pitching, scaling, or fundraising
If your brand talks to people, this brand camp is for you.
What’s included:
Everything your brand needs to tell a clear, concise, and compelling story that drives awareness + action.
Brand Discovery & Exploration
Tagline & Brand Theme Work
Competitor Audit
Brand Personality Exercise
Tone & Voice Guidelines
Value Proposition Clarity
Brand Promise Development
Universal Positioning Statement
Follow-up Check-Ins
Workshop recap document
Henry W. (CMO, Real Estate Company)
"Jon did an excellent job through every step of our company’s rebrand process. He is a true creative with great skills and an engaging personality. 100% plan to work with him again. Worth every penny."
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Clarify
Gain absolute clarity on what your brand stands for
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Connect
Craft language that truly resonates with your audience
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Differentiate
Reinforce confidence in your positioning
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Align
Build alignment across leadership and a toolkit you can hand off
What to expect:
A high-energy, fun, collaborative session (remote or in-person)
~6-hour workshop
Led by an exec-level brand strategist who has supported hundreds of brands across industries
Pre-session intake & prep guidance
Real-time working, decision-making, and refinement
Actionable messaging recap sent after session
Post-camp refinement session and check-ins
We move fast, but with intention. Expect structure, clarity, creativity, dad jokes, and space to think deeply and freely.
Our goal is simple:
Get your team on the same trail, excited about the journey, headed in the right direction, and stocked with the tools needed for the climb ahead.
Camp itinerary
What a typical day looks like
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Quick intros and alignment on goals
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Brand discovery, audience insight, and competitive landscape
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Crafting your brand promise, voice, and identity
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Building your messaging toolkit — tagline, value prop, positioning, and more
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Action plan in hand, ready to take the next step with clarity and confidence
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A record of where we’ve been, what we’ve done, and a map of where you’re going next — sent over post-workshop
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Two messaging “check-ins” ( 1hour) to discuss progress and action items. 2 weeks & 4 weeks.
Pricing
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In-Person ($5,500)
Want to bring camp to the office? We’ll come to you for an immersive, face-to-face workshop designed to spark alignment and real-time breakthroughs. Includes all the same tools, plus the added energy, nuance, and momentum that comes from being in the same room. Travel billed separately.
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Remote ($4,500)
Get the full Brand Messaging Camp experience from anywhere. We’ll guide your team through a structured, high-output session via Zoom — complete with prep materials, live collaboration, and your full messaging toolkit delivered post-workshop. Perfect for distributed teams or fast-moving startups.
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Express Camp ($3,500)
Short on time or budget? This streamlined intensive is built for speed without sacrificing quality. We’ll zero in on your brand’s core message, shape a tight positioning statement, and leave you with a simplified messaging framework to build from. No fluff — just the essentials, fast. Ideal for early-stage founders, MVP launches, or shoestring teams.
Campfire messaging alumni
Ready to get your message on the right path?
Grab your metaphorical tent, pack your questions (and your trail mix), and we’ll take it from there. Reach out to book your session now or to set up an intro call with our brand camp director.
*Please note: As of 5/25, we are only hosting ONE camp per week to ensure quality and consistency for all clients. As such, please have a few possible dates in mind when reaching out. Thank you in advance for your flexibility.