Your Message Matters
A no-BS approach to building your brand messaging toolkit in 30 days. Really.
COURSE OVERVIEW
Why just talk when you can tell a story? In today’s fast-moving world, a great idea means nothing if you can’t communicate it. You have to be able to cut through the noise to demand attention and drive action. Easier said than done.
Whether you’re brainstorming a brand name, crafting your elevator pitch, or working on website headlines, your mission is only as strong as your message. But copywriting isn’t just about throwing things at the wall and seeing what sticks — it requires research, strategy, intention — and sure — a little bit of chutzpah.
Pssst…here’s a little secret: you don’t have to fork over big money for big results. With the right guidance, you can do it all yourself. Pinky promise.
Hi, I’m Jon. As a writer and strategist, I’ve spent 10+ years helping clients develop powerful brands that speak up and stand out — partnering with everyone from nonprofits to Fortune 500 companies to professional athletes and even U.S. Presidents. Throughout my career I’ve served in every role from Copywriter to Content Director, while most recently launching my own creative agency.
Now, I’m on a mission to use my own experiences to empower others with the support and insight needed to bring their brands, and dreams, to life — delivering newfound freedom, flexibility, and purpose.
You in?
BY REGISTERING FOR THIS COURSE, YOU’LL LEARN HOW TO:
-Conduct an in-depth competitive analysis to identify challenges and opportunities
-Choose a powerful and available brand name
-Create a tagline that invites curiosity
-Develop a value proposition that is clear, concise, and compelling
-Craft a Universal Positioning Statement (UPS) that articulates your mission and connects with your target audience
-Find success moving forward with story-driven messaging
WHAT TO EXPECT
Throughout the four-week course, we’ll follow a step-by-step, collaborative process to ensure your brand receives the attention it deserves. This is meant to be a workshop, not a one-way lecture.
With a mix of group and 1:1 meetings, you’ll receive tailored advice for how to develop your messaging, find your story, differentiate from competitors, and get your brand off the ground — all in 30 days.
COURSE DETAILS
4-week course
1:1 Workshops + Group Meetings (1-hr calls)
Meet twice a week (once as a group, once 1:1)
Course limited to 5 participants
Meet virtually via Zoom
THIS COURSE IS PERFECT FOR
Startup founders
Anyone launching a new brand or personal brand
Small business owners
Organizations seeking to rebrand
New copywriters looking for hands-on experience and education
JON SAVITT — FOUNDER (CAMPFIRE CREATIVE)
MEET YOUR INSTRUCTOR
Jon Savitt currently serves as the founder and CEO of Campfire Creative, a strategic storytelling studio with a global reach. An award-winning copywriter, brand strategist, and comedy writer, he’s been featured in places like Washington Post, TIME, NBC News, HuffPost, Vulture, Funny or Die, Paste Magazine, College Humor, and more.
In addition to years of professional comedy writing experience, Jon holds more than a decade of ad agency expertise supporting leading brands with messaging, strategy, and creative writing services. He regularly speaks at conferences around the country, has built a digital following of thousands, and has worked with industry leaders ranging from nonprofits to tech companies to NBA stars and even U.S. Presidents.
Supported Brands
NAME YOUR PRICE
ALL-IN
$3,250 $2,500
-4 week course
-Weekly group meetings & discussions
-Weekly 1:1 meetings/consultations
-Free 'check-in' call 4-6 weeks after course completion
*20% discount available for nonprofit organizations
FLYING SOLO
$1,250
-4 week course
-Weekly group meetings & discussions
Register Now
Registration is first come, first served. Due to high demand and limited course space, you may also have the opportunity to join the waitlist. Reach out to learn more and reserve your spot today.