‘Bald as a brand’
Blue Man Group Case Study
How we helped a legendary group use comedy to drive action.
THE CONTEXT
For National Bald Is Beautiful Day, we set out to create a campaign that didn’t just acknowledge baldness but celebrated it. Partnering with Funny or Die, we wanted to craft a comedy-driven ad that embraced self-confidence with humor. The concept? A hilarious take on the legendary Blue Man Group — imagining how their lives would have turned out if they had full heads of hair. Spoiler: they would have been worse off and far less talented.
THE WORK
We developed a creative pitch that balanced comedy with a strong message, leveraging Funny or Die’s signature style. The campaign positioned baldness as a badge of honor, using the instantly recognizable Blue Man Group to drive the point home. Their enthusiasm for the concept validated its universal appeal, and the idea gained major support. The approach showcased how humor can break barriers, shift perceptions, and make a cause truly memorable.
What we did:
Campaign ideation
Brand positioning work
Campaign outline and strategy
THE OUTCOME
Though logistical challenges ultimately prevented the ad from airing, the campaign proved that a bold idea can create real momentum. The excitement it generated—from Funny or Die to the Blue Man Group — reinforced the power of humor in marketing. Even without an official release, the concept demonstrated how a creative, well-executed pitch can drive action, engagement, and positive cultural conversation.
THE TAKEAWAY
Not every great idea makes it to launch, but that doesn’t mean it wasn’t a success. The Bald Is Beautiful campaign showed that humor is a powerful tool for storytelling and advocacy. And if you can get the Blue Man Group excited about your concept, you’re definitely onto something.
