Extinguish the Ordinary®

We’re no agency.
We’re a
messaging + strategy studio with an unapologetically human approach, obsessed with helping brands, founders, and public figures find their spark and burn through the sea of AI.

fire away view work

125+ happy brands

15 years experience

3 billion+ combined content views

$100M+ raised
via services

Campfire is a 2025 Gold ADDY award winner.

The ADDY Awards (from the American Advertising Federation) are the industry's largest competition for creative excellence. Campfire was awarded a Gold ADDY (the highest recognition) for our “America the Renewable” campaign for Blattner, adding green to the red, white, and blue.

Here’s how we fuel your mission.

A great idea means nothing if nobody understands it. Flashy design might grab attention, but clarity wins customers. AI can generate words, but it can’t create meaning. At Campfire, we fuse data, creative insight, and proven storytelling principles to build brands people trust, follow, and believe in.

Name, Tagline, Identity Development

Strategic brand names and identities that make an entrance, leave an impression, and differentiate from competitors.

Messaging, Positioning, Story, Copywriting

Everything you need to tell an ownable and human story that connects and converts, from initial positioning to website copy and marketing materials.

Public Relations, Reputation Management

Telling the right story, the right way, to the right people, at the right time.

Content, Ideation, Attention Marketing

Campaigns, emails, ads, pitch decks, scripts, press releases, humor, ideation.

GTM & Growth Strategy

Go-to-market and brand growth support that help you launch smoother and scale faster.

Fractional CMO & Advising

Top-tier guidance without breaking the bank — from market strategy to brand building to business consulting.

Put simply: we help you win customers, grow revenue, get attention, and light movements.

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Not to brag, but you may have even seen us around.

Or heard of us from some very kind people.

  • “Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

    — CMO, Fortune 1000 Company

  • “Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

    Martha McCarthy Krueger
    (CEO & Founder, The Social Lights)

    *INC. 500-Winning Agency

  • "Jon went above and beyond! He provided thoughtful explanations of his thought process for each piece of our project, which involved full branding and positioning elements for a new alcohol brand. He was an absolute pleasure to work with. Professional, accountable, positive energy and wonderful perspective. We plan on relying on him for future work."

    Margaret P.
    (CEO, Alcohol Brand)

  • "Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

    Gideon H.
    (Creative Director, Full-Service Creative Agency)

  • "It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

    Luke F.
    (CEO & Founder, Consulting Firm)

  • "Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

    Christina M. (CMO, EdTech Company)

  • "Jon was excellent in crafting the message for us!"

    Tom L. (CEO, Large Agriculture Company)

  • "Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

    Shawn C. (Founder, Creative Agency)

You might even recognize some of our awesome clients.

Trusted by Hollywood, The White House, Fortune 500 companies, top CPG brands, all-star athletes, grammy-winning musicians, and leading B2B and B2C companies.

Maybe you’ve seen our founder in the news.

Advertising veteran. Comedy writer. Banjo player. “A knack for going viral” -People Magazine. “Knows how to connect with audiences” -CBS News.

While we continue to blaze new trails, our track record burns bright.

case studies testimonials

Client spotlight

Congrats to Campfire client Six60 Partners for joining leading independent food broker JOH!

Any questions?

naming | messaging | content | strategy | PR | advising
for B2B, B2C, founders, public figures

Fire away

Let’s build a brand that won’t flicker out.