‘Brewing Buzz’
Oktoberfest Billboard Case Study
How we helped a brewery drive Oktoberfest turnout with strategic and sticky ads.
THE CONTEXT
Buck Mills Brewing’s annual Oktoberfest was a high-energy, beer-filled celebration, but with increasing competition from other fall events, they needed a way to stand out, generate buzz, and drive real turnout. The challenge was to break through the noise, grab attention, and make people feel like this was the one event they couldn’t miss.
THE WORK
We took the lead on strategy, content, and ad placement, crafting a humor-driven campaign that felt bold, shareable, and perfectly on-brand for the fun-loving brewery. Using clever, concise, and compelling messaging, we created eye-catching billboards (5) and a series of digital ads (organic + paid) that were impossible to ignore.
From high-traffic placements near the brewery to social media ads designed for maximum engagement, every touchpoint reinforced the idea that Oktoberfest at Buck Mills was the only place to be. The result? A campaign that didn’t just advertise an event — it got people laughing, talking, and showing up.
WHAT WE DID:
Brand discovery and exploration
Advertising copywriting and strategy
Billboard and ad placement
Campaign management and optimization
THE OUTCOME
The campaign generated record turnout for Buck Mills Brewing’s Oktoberfest weekend, surpassing all previous years. The humorous, shareable approach resonated with both longtime fans and new visitors, helping to cement the event as a must-attend tradition in the community.
THE TAKEAWAY
Event marketing doesn’t have to be boring. By leaning into humor, strategic placements, and a clear, compelling message, we helped Buck Mills Brewing turn a local event into a viral moment—one pint at a time.
