Campfire Labs
The best brands don’t blend in. Campfire Labs are interactive workshop sprints that quickly turn scattered messaging into sharp, usable language — so you can close deals, attract talent, and stop losing out to competitors.
THE LAB IS NOW OPEN
Pack light. We’re heading deep into brand territory.
Led by Campfire founder Jon Savitt, our labs are premium, fast-paced workshops where your messaging gets sharpened, aligned, and clarified in a single working session. We’ll dig into your story, tighten what’s unclear, and send you off with work you can use immediately across decks, websites, pitches, and beyond. No AI. No jargon. No cookie-cutter templates. Just clarity, craft, and real output.
Because when everything sounds the same, people stop listening.
A perfect fit for:
Startups seeking to define their brand identity
Growing teams with scattered messaging
Rebrands in need of alignment
Marketing leaders who need tools “like yesterday”
Founders pitching, scaling, or fundraising
Campfire Labs are built for lean teams who want sharper messaging and positioning without the cost, timeline, or red tape of a full agency engagement.
Three ways to run a Campfire Lab
Lab #1: “Messaging Compass”
Tighten your message until it hits. This is the session for teams who want immediate improvement in the work. We bring real material into the room (homepage, ads, emails, pitch deck, brand story) and rewrite the highest-impact sections live.
What you get:
Identify what’s unclear, generic, or easy to ignore
Sharpen the point of view
Tighten structure and language
Rewrite key lines together as a group
Best for: Boutique agencies + in-house teams
Format: 90-120 minutes (virtual or in-person)
Lab #2: “Voice Compass”
Create a voice people recognize, and a system your team can actually use. A lot of brands say the right things. They just say them in a way that sounds like everyone else. This session produces a usable voice system that makes writing easier, not harder.
What you get:
Competitor analysis
Brand voice & language platform
Tone guidelines
“Say this, not that” examples
Brand personality assessment
Best for: Teams scaling content across multiple writers
Format: 90-120 minutes (virtual or in-person)
Lab #3: “Pitch Compass”
For founders and executives who need to nail the pitch. Whether you're pitching investors, presenting at a conference, reaching out to media, or closing a major client, your story needs to land in the short time you have. This intensive session helps you structure your pitch narrative, sharpen your hook, and deliver with confidence.
What you get:
Brand story DNA extraction
Story structure that holds attention
Opening hooks that earn the next minute
Tailored messaging for different audiences (investors vs. customers vs. partners)
Best for: Founders preparing for pitches, executives presenting at industry events, teams that want to secure media coverage
Format: 90-120 minutes (virtual or in-person)
Henry W. (CMO, Real Estate Company)
"Jon did an excellent job with our company’s positioning session. He’s a true creative with real skills and an engaging personality. 100% plan to work with him again. Worth every penny."
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Clarify
Gain absolute clarity on what your brand stands for
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Connect
Craft language that truly resonates with your audience
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Differentiate
Reinforce confidence in your positioning
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Align
Build alignment across leadership and a toolkit you can hand off
What you walk away with
Campfire Labs are designed to create real output, not empty inspiration.
You leave with:
Unified language, thinking, and strategy
Improved writing you can use immediately
A clearer point of view, and cleaner decision-making about what to cut, keep, and sharpen
A before/after rewrite doc (so the work lives beyond the session)
Language that is more distinct and easier to defend internally
That’s why this is a strong investment. It doesn’t just change what your team thinks. It changes what your team produces.
Our goal is simple:
Get your team on the same trail, excited about the journey, headed in the right direction, and stocked with the tools needed for the climb ahead.
Campfire Lab Alumni
