Campfire Labs
A working session for when the message needs to get sharper, faster.
Bring your homepage, pitch deck, launch language, or brand story. We’ll work through what’s unclear, generic, or hard to explain, then turn it into stronger language you can actually use.
60 to 90 minutes. Virtual or in-person. Starting at $500.
THE LAB IS NOW OPEN
Some messaging problems don’t need a six-week process. They need the right person in the room, asking better questions, cutting what’s not working, and helping the team find language that actually lands.
Led by founder Jon Savitt, Campfire Labs are premium working sessions built to sharpen your message, align your team, and create usable output in a single session.
No prompt-polished filler. No jargon. No cookie-cutter templates. You in?
What you walk away with:
Campfire Labs are designed to create real output you can use immediately.
You leave with:
Unified language, thinking, and strategy
Improved writing you can use right away
A clearer point of view, and cleaner decision-making about what to cut, keep, and sharpen
A before/after rewrite doc (so the work lives beyond the session)
Language that is more distinct and easier to defend internally
A perfect fit for:
Founders getting ready to pitch, launch, or fundraise
Growing teams with scattered messaging
Agencies that need a sharper strategic point of view
Rebrands that need clearer language and alignment
Marketing leaders who need useful output fast
Teams using AI but trying not to sound like everyone else
Brands that know something is not landing, but are not sure where the message is getting stuck
Two ways to run a Campfire Lab
Lab #1: Messaging Compass”
For teams that need the message to get clearer right now.
Bring real material into the room. A homepage, pitch deck, landing page, email, campaign idea, brand story, or messy draft. We’ll review what’s unclear, generic, or easy to ignore, then rewrite the highest-impact sections together.
What you get:
Pre-review of one key asset
A 60-minute live working session
Clear diagnosis of what’s unclear, generic, or not landing
Live recommendations and rewrites where useful
Follow-up notes with the strongest next steps
Best for: agencies, in-house teams, founders, and brands with existing material that needs to work harder
Format: 60-90 minutes (virtual or in-person)
Pricing: Starting at $500
Lab #2: Pitch Compass
For founders, executives, and teams that need the story to land in the room.
Whether you’re pitching investors, presenting at a conference, reaching out to media, selling a major client, or introducing something new, your story needs to earn attention quickly and hold it.
Pitch Compass helps you sharpen the hook, structure the narrative, clarify the stakes, and find the language that gives people a reason to care.
What you get:
A clearer pitch narrative
A stronger opening hook
A more focused story structure
Sharper language for investors, customers, partners, or media
Practical guidance on what to say, what to cut, and what to emphasize
Best for: Founders preparing for pitches, executives presenting at industry events, teams that want to secure media coverage
Format: 60-90 minutes (virtual or in-person)
Pricing: Starting at $500
Henry W. (CMO, Real Estate Company)
"Jon did an excellent job with our company’s positioning session. He’s a true creative with real skills and an engaging personality. 100% plan to work with him again. Worth every penny."
Ready to sharpen your message?
Send over what you’re working on and what feels hardest to explain. A rough deck, website, draft, or description is enough to start.