‘Adjusting a brand identity’
Brand Naming Case Study
How we helped build a thiving Nashville chiropractic clinic.
THE CONTEXT
In the competitive world of chiropractic care, standing out is key. A new Nashville-based clinic wanted a name and brand identity that would set it apart from traditional practices while resonating with the local community. They envisioned a name that evoked strength, transformation, and precision—just like the care they provide to their patients. That’s where we came in.
THE WORK
We worked closely with the clinic’s team to craft a brand that felt both strong and welcoming. After multiple rounds of exploration, we landed on The Foundry — a name that speaks to the idea of forging something new, reinforcing the clinic’s commitment to helping patients rebuild, restore, and strengthen their health. From the name to the visual identity, every element was designed to create a modern, memorable, and differentiated presence in Nashville’s chiropractic space.
What we did:
Brand & market exploration
Naming and strategy work (2 rounds)
Collaboration and finalization
Story & messaging development
THE OUTCOME
With a distinct and powerful name, The Foundry launched with an identity that immediately stood out. The brand connected with patients seeking expert care in a space that felt fresh, forward-thinking, and rooted in transformation. By moving beyond the typical chiropractic branding, The Foundry positioned itself as a trusted, dynamic practice ready to make an impact in the local community.
THE TAKEAWAY
A strong brand starts with a strong foundation. By developing The Foundry, we helped create more than just a name — we built a lasting identity that reflects expertise, transformation, and care. When your brand is as impactful as the service you provide, it becomes a magnet for the right audience.
