‘Clothing meets comedy’
Digital-first Content Case Study
How we helped a growing apparel company leverage the laughs.
THE CONTEXT
Birddogs isn’t just another men’s apparel brand. It’s a movement of comfort, confidence, and comedy. Known for their edgy, irreverent tone and cult-like following, they had already mastered the art of building a brand with personality. But as they expanded their product line, they needed a way to educate customers on new offerings without losing their signature sense of humor. The challenge? Turning product education into entertainment while maintaining the brand’s unique voice.
THE WORK
We partnered with Birddogs to develop product-focused sketch comedy videos that felt as fresh, bold, and absurdly comfortable as their apparel. Rather than traditional marketing, we leaned into humor-driven storytelling that made each video as entertaining as it was informative. By carrying their distinct voice through every scene, joke, and punchline, we ensured these videos weren’t just about showcasing the products — they were about deepening audience engagement and reinforcing brand identity. We met in “writers’ room” style meetings to determine sketch ideas backed by strategy. As a result, the content didn’t just sell, it made fans laugh, share, and keep coming back for more.
WHAT WE DID:
Brand discovery and exploration
Writers’ room meetings and writing contributions
Video ideation and scriptwriting
THE OUTCOME
The videos became an instant hit, racking up hundreds of thousands of views and fueling demand so high that multiple products sold out. By doubling down on humor as a vehicle for education, Birddogs didn’t just move inventory — they strengthened their community and proved that funny sells.
THE TAKEAWAY
A strong brand voice is a competitive advantage. But only if it’s consistently applied. By turning product marketing into comedy gold, we helped Birddogs not only move units but solidify their reputation as an apparel brand that doesn’t just dress you — but entertains you.
