‘Bringing the laughs’
Comedy Festival Case Study
How we helped build a unique identity for an upcoming comedy festival.
THE CONTEXT
In a crowded entertainment landscape, launching a new comedy festival requires more than just big names — it needs a clear identity that sets it apart. We partnered with a boutique entertainment company to develop a festival that wasn’t just about laughs but about humor with heart, using comedy as a vehicle for connection, storytelling, and deeper impact. The challenge was to create a name, positioning, and narrative that would make the festival feel fresh, meaningful, and unmissable—all while ensuring it appealed to both industry insiders, investors, and everyday comedy fans.
THE WORK
We worked alongside the team to craft a brand that blended punchlines with a purpose, positioning the festival as more than just another comedy event. From stand-up and improv to musical comedy and workshops, the festival would celebrate comedy in all its forms while fostering genuine connection through interactive experiences and education. We developed a differentiated brand story, a name (soon to be announced), and a unique festival voice that balances wit with warmth—ensuring this West Coast-based event would stand out as a place where comedy meets community.
WHAT WE DID:
Name ideation
Festival messaging and narrative
Talking points and PR guidelines
Outreach and content strategy / execution
Stakeholder collaboration and consensus-building
THE OUTCOME
Though still under wraps, the festival is already generating buzz within the entertainment industry. By crafting a cohesive, emotionally resonant brand, we laid the foundation for an event that will not only draw top comedic talent but also create an immersive, interactive space where audiences and performers connect on a deeper level. This festival isn’t just about entertainment—it’s about the power of humor to unite, uplift, and inspire.
THE TAKEAWAY
A great festival brand is more than just a name — it’s a feeling, an experience, and a reason for people to show up. By blending humor with heart, we helped create a festival that goes beyond the laughs to build something truly special. When an event has a clear purpose and personality, it becomes more than just a gathering. It becomes a movement and community.
