‘Emails worth barking about’
Dog Gear Email Content Case Study
How we helped a leading outdoor dog gear brand drive sales while building community.
THE CONTEXT
Wilderdog isn’t just a dog gear brand. It’s a lifestyle for adventure-loving dogs and their humans. With a loyal customer base already in place, the challenge was how to deepen engagement, drive repeat purchases, and continue growing their community — all while staying true to their fun, adventurous, and down-to-earth brand voice. They needed an email marketing strategy that wasn’t just about selling products but about strengthening their pack.
THE WORK
We partnered with the Wilderdog team to optimize their email marketing strategy, ensuring every message felt as authentic and engaging as their brand. We refined their content approach, email cadence, and segmentation strategy, crafting campaigns that balanced product promotion with community storytelling and valuable content. From product launches and exclusive deals to customer spotlights, adventure stories, and helpful gear guides, we made sure every email wasn’t just an ask, but a moment of connection with their audience. We also managed content and execution, ensuring consistent communication that kept customers engaged long after their first purchase.
WHAT WE DID:
Brand discovery and exploration
Email strategy and optimization
Email content writing and holistic brand campaign generation
THE OUTCOME
With a stronger email strategy in place, Wilderdog saw an increase in sales and repeat customers, while also fostering an even more engaged community of adventure-ready dog lovers. By focusing on storytelling as much as sales, we helped Wilderdog turn their email list into a loyal and active pack — one that’s always ready for the next adventure.
THE TAKEAWAY
Successful email marketing isn’t just about pushing products, it’s about building relationships. By ensuring every message felt like a natural extension of the Wilderdog brand, we helped transform their emails from just another promotion into must-open moments for their pack.
