‘America the Renewable’
Clean Energy Campaign Case Study
How we helped a legacy energy company establish themselves as a renewable revolutionary.
THE CONTEXT
A legacy energy company with 100+ years of service was making real investments in renewables, but the public still saw them as part of the old energy system. They needed to shift perceptions and establish themselves as a leader in clean energy. The challenge? Renewable energy was often framed as futuristic or niche rather than deeply American. To make an impact, we had to position clean energy as part of the nation’s fabric and identity — driven by innovation, hard work, and progress.
THE WORK
We worked with the Blattner team to develop "America the Renewable," a campaign designed to reframe renewable energy as a source of national pride — adding some green to the red, white, and blue. Our work focused on theme development, messaging, and positioning, ensuring the campaign resonated with both industry leaders and everyday Americans. We built a compelling campaign website that brought the story to life, supported by digital ads and content that emphasized job creation, energy independence, and American ingenuity. By grounding the message in familiar values, we made the shift to renewables feel natural and inevitable.
WHAT WE DID:
Campaign ideation and development
Story and narrative work
Ongoing messaging and positioning
Website development
Ad campaign creation
Outreach and community engagement
THE OUTCOME
The campaign successfully repositioned the company in the renewable energy space, generating meaningful engagement and shifting the narrative around their clean energy efforts. The campaign website became a central hub for storytelling, helping to drive conversations across digital platforms and beyond. With strong messaging and a cohesive creative execution, the company gained credibility in the renewable energy space and strengthened its connection with key stakeholders, from policymakers to consumers.
THE TAKEAWAY
Perception change starts with the right story. By tapping into existing cultural values rather than trying to rewrite them, we helped redefine renewable energy as something deeply American. "America the Renewable" proved that the right positioning and message can turn an industry shift into a movement—one that people are proud to rally behind.
