‘Fostering better FinTech’
Story, Positioning, PR Case Study
How we helped a transformative FinTech company own their story and positioning.
THE CONTEXT
Almond FinTech had evolved from a scrappy startup to an industry pioneer, building AI-driven cross-border payment technology to revolutionize global transactions. But as the company scaled, its brand voice and messaging needed to catch up to its innovation. The challenge was twofold: differentiate Almond from competitors in a traditionally dry B2B space, and create a compelling story that resonated with customers, employees, partners, and investors — all while proving that fintech doesn’t have to be boring.
THE WORK
We partnered with Almond to refine its story, messaging, and positioning, ensuring that every touchpoint — from website copy and pitch decks to sales materials and PR efforts — reflected the brand’s innovative, forward-thinking nature. We built the brand around a simple but powerful idea: B2B doesn’t have to be boring. By infusing the messaging with clarity, confidence, and personality, we helped Almond strike the right balance: professional with personality, successful without being stiff.
WHAT WE DID:
Brand discovery workshop
Messaging, narrative work
Ongoing copywriting
Ongoing PR support
Strategic guidance
THE OUTCOME
With a sharper brand voice and compelling, cohesive messaging, Almond FinTech strengthened its position as a leader in the fintech space. The refreshed identity helped attract new customers, investors, and industry recognition, leading to increased visibility through press coverage, award wins, and continued growth that outpaces competitors. By proving that B2B brands can have both substance and style, Almond has solidified itself as a fintech company that’s not just innovative — but truly essential and unforgettable.
THE TAKEAWAY
Even in highly technical industries, a strong brand story is a game-changer. By embracing a clear, compelling, and personality-driven approach, Almond FinTech showed that fintech doesn’t have to feel cold or complex. It can be engaging, dynamic, and human. The right messaging doesn’t just communicate what a company does, it shapes how people connect with it, trust it, and choose it over the competition.
