‘Firing up an intentional story’
Backyard Fire Accessories Case Study
How we helped an outdoor brand warm up to a more strategic message.
THE CONTEXT
Walden Backyards is a premium outdoor fire pit and accessories brand dedicated to helping backyard enthusiasts create unforgettable fireside moments. While their products were top-quality and built to last, they needed a clearer brand story, stronger positioning, and a tagline that reflected their commitment to craftsmanship and community.
THE WORK
We partnered with the Walden Backyards team to craft a brand identity that was as warm, inviting, and enduring as their fire pits.
Our work focused on three key areas:
Brand Storytelling: We shaped a compelling brand narrative centered around the tradition of gathering around a fire, emphasizing how Walden Backyards products aren’t just about function — they’re about creating lasting memories with friends and family.
Strategic Positioning: In a competitive outdoor living market, we helped differentiate Walden Backyards by highlighting their commitment to quality, craftsmanship, and trust. Rather than just selling fire pits, they provide a premium backyard experience that stands the test of time.
Tagline Development: We crafted a tagline that encapsulated the brand’s essence — simple, timeless, and deeply connected to the joy of backyard fires. The final tagline gave them a unifying message to use across marketing materials, website copy, and product packaging.
THE OUTCOME
With a refined narrative and strategic messaging, Walden Backyards now has a stronger, more cohesive brand identity that matches the quality and energy of their products. The updated brand positioning has helped them build trust, attract new customers, and solidify their place as a leader in the backyard fire pit space.
THE TAKEAWAY
A great brand isn’t just about what you sell — it’s about the experience you create. By refining Walden Backyards' story, positioning, and tagline, we helped them craft a brand that brings people together, fireside.
