‘Feeding the hotel industry’
Messaging & Positioning Case Study
How we helped a hotel-focused food service app reach their hungry audience.
THE CONTEXT
Hotel guests expect convenience, quality, and reliability. But when it comes to ordering food, they’re often left with outdated paper menus or third-party apps with unpredictable service. Deliver Tip Top had the perfect solution: a seamless B2H (Business-to-Hospitality) platform that lets guests scan a QR code and order fresh, local food as easily as room service. They tapped our team to refine their messaging and positioning to clearly communicate their value to hotels and secure partnerships at scale across the country.
THE WORK
We worked closely with Deliver Tip Top to clarify their brand story, sharpen their messaging, and refine their positioning as the ultimate dining solution for hotels. By focusing on the guest experience: convenience, quality, and reliability. We crafted a compelling tagline, universal positioning statement, and narrative that resonated with hotel decision-makers and made it clear why Deliver Tip Top was a must-have hospitality upgrade. Our approach highlighted the simplicity of the experience (a quick QR scan), the high-quality food from trusted local vendors, and the fully managed logistics — turning what was once a hassle into a seamless, hotel-branded dining experience.
WHAT WE DID:
Brand discovery and exploration
Tagline development (two rounds)
Messaging foundation work
Ad concepts and copywriting
Collaboration and refinement
THE OUTCOME
With a stronger, more compelling brand story, Deliver Tip Top was able to secure partnerships with top hotel brands across the country, including Marriott, Hyatt, Days Inn, Fairfield Inn, Comfort Inn, Best Western, Hampton Inn, and more. Their messaging now speaks directly to both hoteliers and guests, making it easy for hotels to see Deliver Tip Top as a frictionless solution that enhances guest satisfaction and drives revenue. Today, Deliver Tip Top has taken the hassle out of hotel dining.
THE TAKEAWAY
A great idea only takes off when people immediately understand its value. By refining Deliver Tip Top’s messaging and positioning, we helped them turn a smart concept into a hospitality must-have. Now, instead of scrambling for takeout options, hotel guests can enjoy a seamless, top-tier dining experience with just a quick scan. Hey, that’s something worth checking in for.
