‘Building an A+ brand identity’
School Furniture Campaign Case Study
How we helped an established furniture company create a buzzworthy voice and campaign.
THE CONTEXT
Classroom furniture plays a crucial role in learning environments, yet it’s often overlooked as just another product. A leading provider of flexible, customizable school furniture needed a fresh, engaging campaign that made their brand feel meaningful, not mundane. The challenge was shifting the conversation — showcasing how adaptable furniture empowers teachers and students while avoiding industry clichés. We needed to create a campaign that was fun, bold, and memorable. One to make people actually care about classroom furniture.
THE WORK
We developed “Giving a Flip”, a campaign that turned heads by playing off a familiar phrase, signaling both excitement and adaptability. This tagline became the foundation for the brand’s refreshed messaging and positioning, reinforcing how quickly and easily the furniture reconfigures — or “flips” — to meet different learning needs. Through vibrant visuals, playful copy, and engaging content, we injected personality into the brand, making it clear that classroom furniture isn’t just functional, it’s also fun and transformative.
WHAT WE DID:
Campaign ideation
Story, narrative, messaging work
Brand alignment and tone of voice guidelines
Messaging and ad extension
Stakeholder consensus-building
THE OUTCOME
The campaign brought a new energy to the brand, setting it apart in a traditionally dry category. The messaging resonated with educators, administrators, and designers alike, reinforcing the impact of adaptable furniture on learning outcomes. “Giving a Flip” became more than a tagline — it became a slogan for schools looking to create dynamic, student-centered spaces. By embracing a bold, engaging tone, the brand successfully positioned itself as an innovator and leader in classroom design.
THE TAKEAWAY
The right campaign doesn’t just sell a product — it changes the way people see your brand. By taking a playful, confident approach, we transformed classroom furniture from an afterthought into an essential part of the learning experience. “Giving a Flip” proved that when a brand isn’t afraid to have a little fun, it can break through the noise, resonate with its audience, and make a lasting, A+ impact.
