‘Getting a grip on positioning’
Golf Glove Messaging Case Study
How we helped a game-changing golf glove brand better communicate their value.
THE CONTEXT
The golf industry is steeped in tradition, and nowhere is that more evident than in gloves — where leather has been the standard for decades. Clinch Golf set out to challenge that norm with modern performance materials that deliver better durability, fit, and grip in all conditions. But in an increasingly crowded golf market, the challenge was clear: How do you break through, educate golfers, and position Clinch as the future of golf gloves?
THE WORK
We worked closely with Clinch Golf to refine their positioning and sharpen their messaging, ensuring they stood out as more than just another golf glove brand. By emphasizing innovation over tradition, we highlighted their durability, performance, and all-weather reliability—qualities leather simply can’t match. Through a strategic storytelling approach, we crafted a clear, compelling brand narrative that spoke directly to golfers looking for an edge on the course. We also helped them establish a confident, premium tone of voice that resonated with both serious players and style-conscious weekend warriors.
WHAT WE DID:
Brand discovery and exploration
Positioning and messaging work
Video ad scripts
THE OUTCOME
With a sharpened brand story and stronger positioning, Clinch Golf has become a recognized name in the golf world. They’ve secured partnerships with leading brands like Seamus Golf and landed major press features in Golf Digest, Sports Illustrated, Men’s Health, Complex, and more. By reinforcing their point of difference, Clinch has carved out a unique space in the golf market — proving that performance innovation beats outdated tradition.
THE TAKEAWAY
In a legacy-driven industry, breaking through requires bold storytelling. By helping Clinch Golf clearly communicate their modern performance advantage, we positioned them not just as another golf brand, but as the future of the game.
