‘Teeing off in a crowded space’
Golf Hospitality Case Study
How we helped a trusted hospitality group hit a hole in one.
THE CONTEXT
With a portfolio of award-winning golf properties across 15 states, Heritage Golf Group is more than just a collection of clubs — it’s a premier hospitality experience. Their team has overseen $750 million in capital improvements, ensuring top-tier operations in golf, dining, and club management. However, to fully capture their expertise and prestige, they needed a name, positioning, and story that reflected their commitment to excellence and elevated member experiences.
THE WORK
We partnered with Heritage Golf Group to develop a brand identity as refined as the clubs they operate. From crafting the name to defining their positioning and narrative, we helped shape a compelling story that resonated with members, investors, and industry leaders. The messaging highlighted their legacy of excellence, attention to detail, and ability to transform clubs into premier destinations while maintaining a strong sense of tradition and community.
What we did:
Brand and competitive exploration
Brand positioning work
Brand naming
Brand messaging, tone, identity
THE OUTCOME
With a strong, cohesive brand identity, Heritage Golf Group established itself as a leader in the luxury golf and hospitality space. The refined positioning helped attract new members, reinforce trust with existing club communities, and elevate their reputation in a competitive industry. Their continued five-star reviews and industry accolades reflect the success of a brand that now speaks as elegantly as the experiences it delivers.
THE TAKEAWAY
A great brand is more than a name — it’s a promise. By shaping Heritage Golf Group’s identity and storytelling, we helped them communicate their dedication to excellence, tradition, and innovation. When your brand narrative aligns with the exceptional experiences you provide, it becomes a powerful driver of growth and loyalty.
