‘Turning up the brand volume’
Guitar Case Study
How we helped an innovative guitar brand amp up their messaging.
THE CONTEXT
Abasi Guitars isn’t just another guitar brand — it’s a movement. Designed for visionary musicians pushing sonic and ergonomic boundaries, Abasi instruments cater to those who demand more from their gear. With a growing roster of elite players like Isaiah Sharkey, the brand needed a refined message that captured its innovation and artistry. They sought a cohesive brand identity, from messaging to digital presence, that would resonate with both technical players and forward-thinking artists.
THE WORK
Working alongside Punch Digital Strategies, we partnered with the Abasi team to craft a brand message as distinct as their guitars. We helped define the tone, language, and visual feel that would align with their innovative ethos. From sharpening their core messaging to developing website content and marketing materials, we ensured every touchpoint reflected Abasi’s boundary-breaking spirit—elevating their presence in both the boutique guitar world and the broader music industry.
What we did:
Brand and competitive exploration
Brand positioning work
Brand messaging, tone, identity
Website creation
THE OUTCOME
The refined brand messaging and digital presence positioned Abasi Guitars as not just an instrument maker but a catalyst for creative exploration. The new website showcased their craftsmanship and innovation in a way that resonated with both artists and enthusiasts. With a sharper, more cohesive brand identity, Abasi strengthened its reputation as the go-to choice for guitarists seeking next-level expression, leading to greater engagement, recognition, and connection with its audience.
THE TAKEAWAY
Great products deserve great storytelling. By refining Abasi Guitars’ brand voice and digital presence, we helped them connect with the right players on a deeper level. When your brand message is as strong as your product, you don’t just attract customers — you build a community of passionate advocates.
