‘Growing an engaging brand’
Haircare Solution Case Study
How we helped a disruptive haircare brand grow a smarter identity.
THE CONTEXT
Hair loss solutions are everywhere, but few are truly backed by science. KilgourMD set out to change that with a dermatologist-led formula designed to train lazy follicles and combat premature scalp aging. They needed a brand identity that positioned them as both credible and approachable — cutting through the noise of gimmicky products with real, results-driven messaging. That’s where we came in.
THE WORK
We worked closely with the KilgourMD team to refine their brand positioning, messaging, and identity. The goal? To blend medical expertise with engaging, digestible storytelling. Through clear, compelling language, we emphasized the brand’s science-backed credibility while making hair growth feel exciting and attainable. Beyond foundational branding, we provided ongoing creative support for campaigns, email marketing, and social media—ensuring a consistent voice that resonated with consumers.
What we did:
Brand & market exploration
Messaging and positioning work
Creative campaign development
Ad copywriting & video scripts
Content, social media, email marketing
THE OUTCOME
KilgourMD launched with a strong, differentiated identity that established trust while capturing attention. The brand’s messaging struck the perfect balance between medical authority and engaging consumer appeal, leading to increased interest and sales. Through strategic campaign and content support, we helped maintain momentum, keeping KilgourMD top of mind for those looking to reclaim fuller, healthier hair.
THE TAKEAWAY
A great product needs a great story. By shaping KilgourMD’s brand positioning and messaging, we turned a science-driven solution into a compelling, consumer-friendly brand. When expertise meets engaging storytelling, trust — and sales— grow naturally.
