‘Sweetening an ice cream brand’
Naming & Messaging Case Study
How we helped a better for you ice cream brand bcome anything but vanilla.
THE CONTEXT
Yum Actually is a better-for-you ice cream brand that cleverly incorporates fruits and vegetables into its recipes, making it a delicious yet nutritious treat for kids and adults alike. While the product itself was a hit, the brand needed stronger positioning, messaging, and product names to better communicate its unique value and stand out in the competitive frozen dessert space.
THE WORK
We partnered with the New York-based team to refine their brand identity, ensuring it was as fun, fresh, and flavorful as their ice cream.
Our work included:
Refreshing their brand messaging to emphasize the taste-first appeal while reinforcing the added nutritional benefits.
Revamping product names to be more playful, engaging, and memorable, helping customers instantly connect with the flavors.
Refining their positioning to resonate with health-conscious parents looking for a treat their kids will love — and they’ll feel good about serving.
THE OUTCOME
With a stronger, more compelling brand identity, Yum Actually was able to better communicate its mission, build stronger connections with its audience, and increase brand awareness. The new product names and messaging helped create a more cohesive, crave-worthy brand in the competitive ice cream market.
THE TAKEAWAY
A great product deserves a great story. By refining Yum Actually’s positioning, messaging, and product names, we helped them craft a brand that’s just as irresistible as their ice cream. 🍦
