‘Nailing a brand name’
Beauty Brand Case Study
How we helped an innovative nail brand choose a name and build a mission.
THE CONTEXT
The beauty industry is full of nail brands, but few truly champion individuality and self-expression. Kleo Kolor was created to be more than just nail polish — it’s a community-driven brand where confidence, creativity, and fun take center stage. To bring this vision to life, they needed a name that was fresh, memorable, and aligned with their bold, playful identity.
THE WORK
We partnered with the Kleo Kolor team through multiple rounds of naming exploration, delivering a range of creative options that captured the brand’s spirit. Each name was vetted for domain availability and trademark clearance, ensuring a strong, ownable identity. Kleo Kolor emerged as the perfect fit — playful, stylish, and effortlessly cool, just like the brand itself. The alliteration makes it catchy, while “Kleo” adds a unique and personal touch, setting it apart in the beauty space.
What we did:
Brand & market exploration
Brand naming (two rounds)
Stakeholder alignment
Storytelling and narrative work
THE OUTCOME
With a name as vibrant as its products, Kleo Kolor launched with a strong, standout identity. The name instantly resonated with consumers, reinforcing the brand’s commitment to self-expression and innovation. Backed by a solid domain and trademark availability, Kleo Kolor was ready to make its mark — offering long-lasting, trend-forward nail collections that inspire confidence.
THE TAKEAWAY
A great name isn’t just a label — it’s the foundation of a brand’s personality. By crafting Kleo Kolor, we helped create an identity that’s as bold, fun, and expressive as the beauty community it serves. Because when your name captures your essence, your brand is already one step ahead.
