‘Graduating to a stronger story’
NIL Marketplace Case Study
How we helped an emerging NIL marketplace app define their story.
THE CONTEXT
With the evolving landscape of Name, Image, and Likeness (NIL) rights, college athletes are now able to monetize their personal brands. EndoseMate, founded by a former D1 hockey player, sought to become the premier marketplace connecting athletes with brands for sponsorships. Here’s the challenge: Standing out in an increasingly competitive space, attracting top athletes, and clearly communicating their unique value proposition to both athletes and brands.
THE WORK
We worked with EndoseMate to refine their messaging, positioning, and brand story — ensuring they spoke directly to both student-athletes seeking opportunities and brands looking for authentic partnerships. We developed a compelling narrative that emphasized ease, empowerment, and earning potential, differentiating EndoseMate as the smartest and most seamless way for athletes to get paid. Our work included brand voice development, key messaging frameworks, and a story-driven strategy to help them gain traction in the NIL marketplace.
WHAT WE DID:
Brand discovery and exploration
Competitive analysis
Messaging and positioning
Stakeholder consensus and workshop
THE OUTCOME
With a clear, differentiated identity, EndoseMate was able to attract top athletes and brands alike, establishing itself as a leader in the NIL sponsorship space. The refined messaging helped drive interest, partnerships, and stronger market positioning as they launched and expanded their platform.
THE TAKEAWAY
In a crowded market, clarity and differentiation are everything. By honing in on what makes a brand unique and ensuring that message resonates with both sides of the marketplace, companies like EndoseMate can carve out their space, build credibility, and create lasting impact.
