‘Naming a social app’
Brand Naming Case Study
How we helped name an exciting mobile social app.
THE CONTEXT
In a world where recommendations shape our choices, Twocents was designed to make sharing favorites effortless. Whether it’s your top movies, go-to restaurants, or favorite songs, the app curates personalized lists for users to track and share what they love most. But before launch, the app needed a name — one that was catchy, memorable, and captured the essence of offering your “two cents” on what’s best.
THE WORK
We collaborated closely with the Twocents team through multiple naming rounds, refining ideas until we landed on the perfect fit. The name had to be playful, intuitive, and instantly convey the app’s core function: sharing personal favorites. Twocents hit the sweet spot — short, clever, and tied to the idea of giving recommendations in a way that feels natural and engaging.
What we did:
Brand & market exploration
Naming and strategy work (2 rounds)
Collaboration and finalization
Story & messaging development
THE OUTCOME
With a strong, meaningful name, Twocents launched with a brand identity that resonated. The name gave the app an immediate personality, making it easy for users to understand and remember. Now available for download in the app store, Twocents is helping people track, organize, and share their most cherished picks across multiple categories — turning everyday favorites into a social experience.
THE TAKEAWAY
A great name isn’t just a label — it’s the foundation of a brand’s story. By crafting Twocents, we helped create a name that sparks curiosity, encourages sharing, and makes personal recommendations feel effortless. Because when it comes to branding, the right name can make all the difference.
