‘Creative with a twist’
Sales Funnel Case Study
How we helped a leading eComm pretzel brand up their creative.
THE CONTEXT
Pretzels.com isn’t just another snack company — it’s one of today’s top-performing eComm brands and the home of premium, flavor-packed pretzels that turn everyday snacking into an experience. But in a competitive e-commerce landscape, standing out is everything. They needed a strategic revamp of their sales funnel, from ad copy to website messaging, to better capture attention, drive conversions, and differentiate their gourmet pretzel offerings.
THE WORK
We partnered with Pretzels.com to refine their brand voice and create copy that didn’t just describe their products but made mouths water. Through engaging email campaigns, scroll-stopping ad copy, and a compelling website refresh, we positioned their pretzels as a must-try indulgence. Whether it was a punchy subject line, a witty product description, or an irresistible CTA, every piece of messaging was crafted to spark cravings and drive sales.
What we did:
Brand & market exploration
Email copywriting and strategy
Creative campaign development
Ad copywriting & video scripts
Ongoing creative support
THE OUTCOME
With a revamped sales funnel and high-impact messaging, Pretzels.com saw increased engagement and stronger conversion rates. The refreshed copy helped differentiate their premium products while making every touchpoint—from emails to ads—more compelling. Our ongoing creative support ensures that whenever Pretzels.com needs a fresh campaign or quick-turn messaging, they have a team ready to deliver copy that sells.
THE TAKEAWAY
Great copy doesn’t just describe — it persuades, excites, and converts. By crafting bold, personality-driven messaging for Pretzels.com, we helped turn casual browsers into loyal snackers. When your brand voice is as flavorful as your product, customers can’t help but take a bite.
