‘Commercial Real Estate Branding’
National Gateway Case Study
How we helped brand a premier office space in Washington DC.
THE CONTEXT
National Gateway is a premier commercial office space located in Washington, DC, strategically positioned between Amazon HQ2 and the new Virginia Tech Innovation Campus. With 175,000 SF available for lease, the space needed a compelling brand identity and advertising strategy to attract forward-thinking businesses looking to be part of this growing innovation hub.
THE WORK
We partnered with Lincoln Property Company to create a strategic brand identity that reflected the energy and potential of the space.
Our work included:
Developing a strong brand narrative to position National Gateway as the premier destination for innovative companies.
Designing a sleek, informative website to showcase the building’s features, sustainability, and prime location.
Crafting property messaging and positioning to highlight the space’s unique benefits.
Creating a billboard and advertising campaign that would drive visibility and interest among prospective tenants.
THE OUTCOME
The new branding and marketing efforts helped National Gateway stand out in a competitive commercial real estate market. The website, billboards, and strategic messaging effectively positioned the property as the ideal home for innovative businesses, attracting attention from key decision-makers in the DMV region.
THE TAKEAWAY
A well-branded commercial space is more than just square footage — it’s a vision for the future. By developing a strategic identity and advertising campaign, National Gateway was able to bring its story to life and attract the right businesses to fuel its growth.
