‘Marketing in the mountains’
Ski Resort Case Study
How we helped a ski resort lift their creative.
THE CONTEXT
Telluride Ski Resort, known for its breathtaking terrain and world-class skiing, faced a challenge: standing out in Colorado’s highly competitive ski market. While the resort had a strong reputation, its marketing and website lacked the distinct personality and creative spark needed to captivate new visitors and re-engage loyal guests. The team brought us in as outside consultants to audit their brand positioning, digital presence, and marketing approach — with the goal of crafting a more compelling, differentiated identity.
THE WORK
We conducted a comprehensive brand audit, analyzing Telluride’s website, messaging, and marketing efforts to identify areas for improvement. Through strategic workshops, we uncovered the resort’s true essence — its adventurous spirit, independent ethos, and breathtaking natural beauty—and worked to translate that into a bold, refreshed marketing direction. From refining messaging to recommending creative digital and content strategies, we helped Telluride reimagine how it tells its story, connects with skiers, and differentiates itself from the pack. The approach focused on elevating the brand’s voice, showcasing its unique character, and ensuring every touchpoint — website, social media, advertising—felt as dynamic as the mountain itself.
WHAT WE DID:
Brand discovery and exploration
Brand audit & recommendations
Strategy and positioning
Narrative and messaging work
Creative ideation
THE OUTCOME
With a clearer creative vision and actionable marketing strategies, Telluride Ski Resort is now better positioned to engage skiers, travelers, and outdoor enthusiasts in a way that feels authentic, exciting, and uniquely Telluride. Our work helped lay the foundation for stronger brand storytelling, increased engagement, and a reinvigorated marketing approach that allows the resort to shine in a crowded industry.
THE TAKEAWAY
Even the most iconic destinations need a fresh perspective to stay competitive. By taking a step back, auditing existing efforts, and leaning into creative storytelling, brands can reignite their identity and better connect with their audience. For Telluride, this meant rediscovering the spirit that makes it truly one-of-a-kind—and ensuring that energy shines through in every touchpoint.
