‘Cleaning up a brand’s message’
Tagline + Story Case Study
How we helped a plant-based soap company create an effective story and message.
THE CONTEXT
Simple Alchemy Co. had all the right ingredients: 100% plant-based, sustainable, handcrafted soaps. but their brand story wasn’t fully capturing their authentic values or unique differentiators. In a crowded market of eco-conscious consumers, they needed a clear, compelling message that would not only resonate with their audience but also differentiate them from competitors.
THE WORK
We worked closely with the Simple Alchemy Co. team to uncover the essence of their brand — what set them apart, what mattered most, and how to translate that into a powerful story. The result? The tagline “Clean by Nature” —a phrase that perfectly encapsulated their commitment to nature-inspired, plant-based ingredients while also playing on the double meaning: clean by default, by design, by nature itself. This short and simple yet profound message gave the brand a unifying identity that felt both authentic and memorable.
WHAT WE DID:
Brand discovery and exploration
Tagline development (two rounds)
Collaboration and refinement
Story and messaging work
THE OUTCOME
With their new tagline and refined brand story, Simple Alchemy Co. now has a stronger, more cohesive message that accurately reflects their mission, purpose, and approach. The tagline serves as a guiding principle across marketing, packaging, and customer engagement, reinforcing their values while helping them better connect with their ideal audience. By distilling their ethos into just three words, we gave them a foundation for storytelling that is as simple, natural, and effective as their products.
THE TAKEAWAY
A great brand story isn’t just about what you sell — it’s about why it matters. With “Clean by Nature,” Simple Alchemy Co. has a clear, compelling message that communicates both product quality and brand philosophy in a way that inspires trust, loyalty, and connection. When branding is done right, it doesn’t just describe. It defines.
