‘Cheers to balance’
Whiskey Campaign Case Study
How we helped pour on the sales with a creative campaign for a whiskey brand.
THE CONTEXT
Keeper’s Heart Whiskey had already earned the respect of industry insiders, winning awards and accolades for its masterful blend of Irish and American whiskey traditions. But with a crowded spirits market, the challenge was standing out to consumers in a way that was both educational and entertaining — showcasing what made Keeper’s Heart unique without losing the warmth, wit, and spirit that make whiskey culture so inviting. The goal: create a campaign that celebrated their heritage while making their story feel personal, approachable, and fun.
THE WORK
We partnered with Keeper’s Heart to develop “Cheers to Balance”, a humor-driven social and video campaign that highlighted the art of blending and balance — not just in whiskey, but in life. The concept played off the brand’s unique fusion of Irish and American flavors, cultures, and traditions, using playful storytelling to show how Keeper’s Heart strikes the perfect balance in everything from taste to teamwork to tradition. The campaign engaged whiskey lovers and newcomers alike, inviting them to celebrate their own version of balance — whether in their drink, their friendships, or their everyday moments.
WHAT WE DID:
Campaign ideation
Messaging, story work
Actionable activation strategy
Outreach and content strategy
Stakeholder collaboration and consensus-building
THE OUTCOME
The campaign brought Keeper’s Heart’s story to life in a fresh, engaging way, resonating with whiskey enthusiasts and casual drinkers alike. By blending humor with heritage, we helped Keeper’s Heart build deeper consumer connections, expand brand awareness, and reinforce its reputation as a whiskey that doesn’t just win awards — it wins over people. The campaign’s playful, inclusive tone encouraged audiences to join the Keeper’s Heart community, raising a glass not just to great whiskey, but to the moments that bring balance to life.
THE TAKEAWAY
In a competitive industry, storytelling makes all the difference. By using humor to highlight the craft, culture, and character behind Keeper’s Heart, we leveraged an award-winning whiskey to create a story and throughline that feels personal and inviting. “Cheers to Balance” proved that great campaigns — like great whiskey — are all about blending the right ingredients: a compelling story, a distinct voice, and a reason to raise a glass. Cheers.
