Branding, Copywriting, Storytelling for Hospitality and Experience Companies

Every great experience starts with a feeling. Whether you run a boutique hotel, restaurant, or wellness retreat, your brand sets expectations long before guests arrive. Campfire Creative helps hospitality and experience brands build connection and loyalty through story-driven strategy and creative.

Why Brand Strategy Matters in Hospitality

Hospitality is about emotion. Guests might forget the details of their stay, but they’ll remember how you made them feel. A thoughtful hospitality brand strategy captures that essence and turns moments into memories. From visuals to voice, consistency builds trust. A strong brand helps you stand out in crowded markets, command higher loyalty, and create experiences guests share again and again.

  • “Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

    — CMO, Fortune 1000 Company

  • “Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

    Martha McCarthy Krueger
    (CEO & Founder, The Social Lights)

    *INC. 500-Winning Agency

  • "Jon went above and beyond! He provided thoughtful explanations of his thought process and meanings for each piece of the project. He gave me several options to work with. Jon was an absolute pleasure to work with. He was very professional and kept to his timeframe. I would absolutely hire him again for any future branding work!"

    Margaret P.
    (CEO, Alcohol Brand)

  • "Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

    Gideon H.
    (Creative Director, Full-Service Creative Agency)

  • "It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

    Luke F.
    (CEO & Founder, Consulting Firm)

  • "Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

    Christina M. (CMO, EdTech Company)

  • "Jon was excellent in crafting the message for us!"

    Tom L. (CEO, Large Agriculture Company)

  • "Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

    Shawn C. (Founder, Creative Agency)

How Campfire Creative Helps Hospitality Brands Grow

We help experience-driven brands translate their guest promise into clear, consistent storytelling. Our work spans everything from tone of voice and campaign development to digital copywriting that drives bookings and brand love.

Our Core Hospitality Services

  1. Voice and Messaging Frameworks: Create warmth, consistency, and clarity across all touchpoints.

  2. Website and Marketing Copy: SEO-optimized storytelling that inspires and converts.

  3. Naming and Taglines: Distinctive language that captures your essence.

  4. Campaign and Content Strategy: Storytelling that enhances the guest experience.

Our Approach

Our work starts with empathy. We immerse ourselves in your brand and audience to uncover what makes your experience memorable. Then we build a brand language that reflects that feeling at every interaction.

Results That Matter

We’ve helped hotels, restaurants, and wellness spaces evolve their message, modernize their identity, and connect with guests in meaningful ways. When your brand story feels as thoughtful as your service, guests return again and again.

Let’s create a hospitality brand worth remembering.

Ready to work together?

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