Brand Strategy and Storytelling for Outdoor and Adventure Companies

The best outdoor brands are built on authenticity. Whether you’re selling gear, apparel, or experiences, your audience values honesty and connection. Campfire Creative helps outdoor and adventure brands tell stories that feel real and rooted in purpose through strategic messaging and creative direction.

Why Brand Strategy Matters in Outdoor and Adventure

In a world of endless noise, outdoor consumers crave clarity. They want to know what your brand stands for and why it matters. A strong outdoor brand strategy builds that trust, blending rugged authenticity with modern relevance. Great stories are what turn first-time buyers into lifelong adventurers.

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

— CMO, Fortune 1000 Company
“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

Martha McCarthy Krueger
(CEO & Founder, The Social Lights)
*INC. 500-Winning Agency
"Jon went above and beyond! He provided thoughtful explanations of his thought process and meanings for each piece of the project. He gave me several options to work with. Jon was an absolute pleasure to work with. He was very professional and kept to his timeframe. I would absolutely hire him again for any future branding work!"

Margaret P.
(CEO, Alcohol Brand)
"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

Gideon H.
(Creative Director, Full-Service Creative Agency)
"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

Luke F.
(CEO & Founder, Consulting Firm)
"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

Christina M. (CMO, EdTech Company)
"Jon was excellent in crafting the message for us!"

Tom L. (CEO, Large Agriculture Company)
"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Shawn C. (Founder, Creative Agency)

How Campfire Creative Helps Outdoor Brands Grow

We create language that reflects the spirit of exploration. From positioning to partnership strategy, we help brands find their voice and communicate it with clarity and confidence.

Our Core Outdoor & Adventure Services

Brand Naming and Messaging: Simple, authentic language that captures your mission.
Campaign and Content Strategy: Creative ideas that inspire community and action.
Website and Copywriting: SEO-driven storytelling that connects people to place.
Partnership and PR Support: Guidance for ambassador programs and collaborations.

Our Approach

We take inspiration from the outdoors itself—grounded, intentional, and built to last. Every project starts with discovery and ends with a brand system that feels both aspirational and real.

Results That Matter

We’ve worked with outdoor and lifestyle brands to clarify positioning, expand into new markets, and strengthen community. Our clients consistently see stronger engagement and deeper brand loyalty.

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Let’s build a brand that belongs outside.

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Brand Strategy and Storytelling for Outdoor and Adventure Companies

Why Brand Strategy Matters in Outdoor and Adventure

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

"Jon was excellent in crafting the message for us!"

"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

How Campfire Creative Helps Outdoor Brands Grow

Our Core Outdoor & Adventure Services

Our Approach

Let’s build a brand that belongs outside.