Brand Strategy and Copywriting for SaaS and Tech Brands

In a category fueled by innovation, clarity wins. Whether you’re building the next AI tool or scaling B2B software, your technology is only as powerful as your ability to explain it. At Campfire Creative, we help SaaS and technology companies simplify complexity, connect emotionally, and drive growth through story-led brand strategy.

Why Brand Strategy Matters in Tech

We help CPG brands stand out, scale up, and stay memorable, blending storytelling, strategy, and creative that moves products, and people.

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

— CMO, Fortune 1000 Company
“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

Martha McCarthy Krueger
(CEO & Founder, The Social Lights)
*INC. 500-Winning Agency
"Jon went above and beyond! He provided thoughtful explanations of his thought process and meanings for each piece of the project. He gave me several options to work with. Jon was an absolute pleasure to work with. He was very professional and kept to his timeframe. I would absolutely hire him again for any future branding work!"

Margaret P.
(CEO, Alcohol Brand)
"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

Gideon H.
(Creative Director, Full-Service Creative Agency)
"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

Luke F.
(CEO & Founder, Consulting Firm)
"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

Christina M. (CMO, EdTech Company)
"Jon was excellent in crafting the message for us!"

Tom L. (CEO, Large Agriculture Company)
"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

Shawn C. (Founder, Creative Agency)

How Campfire Creative Helps Tech Brands Stand Out

We specialize in bridging the gap between technical brilliance and human connection. Our process uncovers your core differentiators, clarifies your message, and turns complex value propositions into clear, memorable narratives.

Our Core Tech & SaaS Services

Positioning & Messaging Frameworks: Align your brand language across marketing, sales, and product.
Website Copy & Landing Pages: SEO-driven storytelling that converts visitors into users.
Naming for Tech Products: Scalable, ownable names that fit your ecosystem.
Content Strategy: Thought leadership that builds credibility and drives demand.

Our Approach

We treat branding like product design—testing, refining, and simplifying until it’s frictionless. Our SaaS clients appreciate our ability to combine strategic rigor with creative energy, helping them move fast without losing authenticity.

Results That Matter

From emerging startups to enterprise platforms, we’ve helped technology companies build brand systems that scale. Clients have used our frameworks to increase conversions, secure funding, and build marketing momentum that lasts.

fallback-thumbnail.fill_.size_1200x675.1.png

Let’s make your tech brand unforgettable.

Ready to work together?

Contact

Brand Strategy and Copywriting for SaaS and Tech Brands

“Jon is like Madison Avenue meets Sunset Boulevard…His experience, creativity, and refreshing and honest approach to partnership have been absolutely priceless.”

“Jon is super passionate, possesses strong writing skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.”

"Jon is one of the few — if not only — copywriters I've seen who can effortlessly create truly engaging writing that also accomplishes higher-level strategic goals."

"It was a pleasure to work with Jon. He helped me with a company re-name effort amidst a rebrand. He totally got where I needed to go with my brand and developed a number of really exciting options for me to pursue. I highly recommend!"

"Jon was a joy to work with! He even researched ahead of time so we could get up and running from the first meeting. He knows how to boil down all the best points."

"Jon was excellent in crafting the message for us!"

"Jon was great to work with. Provided great creative concepts for our advertising campaign. Provided quick follow-ups and adhered to the project's timelines. Would not hesitate to use him again on a future project."

How Campfire Creative Helps Tech Brands Stand Out

Our Approach

Let’s make your tech brand unforgettable.