What we do:

Campfire is a one-person, senior-led positioning and messaging studio helping organizations clarify what they stand for, why they’re different, and how to say it in a way people understand and remember.

You work directly with the founder from the first conversation through the final deliverable. No junior handoffs. No giant team. No disappearing for a month.

Why teams bring us in:

• Your organization has outgrown its current story

• You’re preparing for a launch, rebrand, new website, or new stage of growth

• Leadership has several versions of the message but no clear answer

• What you offer is valuable but difficult to explain

• Your website, pitch, and sales materials are telling different stories

Core services:

• Naming & Verbal Identity

• Positioning, Messaging, Copy

• Launch & Growth Strategy

The proof:

• More than 100 brands shaped across B2B and consumer

• 15 years across strategy, advertising, communications, media, and entertainment

• Gold ADDY-winning work and billions of content views with multiple viral campaigns

• Experience with startups, Fortune 500 organizations, professional athletes, nonprofits, and public figures

• $125M+ helped raised via Campfire positioning/messaging services

• Clients include Hinge, Goldman Sachs, SAP, DIRECTV, the Minnesota Timberwolves, Dollar Shave Club, and more

  
  “Jon is super passionate, possesses strong skills, and has no shortage of creative ideas. His positive energy and personality make working with him an absolute joy.” -CEO & Founder, INC. 5000 Agency
  
  

What makes us different:

• Real strategy and judgment from an actual person (I know, crazy).

• Bringing together the clarity of advertising and the memorability of entertainment, content, and culture.

• One senior partner. Zero layers.

• Selective for a reason. We only take on work when there’s a strong mutual fit and room to actually help.

Probably not a fit if you want:

• Cheap content churn

• A giant agency with red tape and long processes

• Twenty-person brainstorms

• Buzzword-filled materials

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Have something coming up? Send this page to your team or reach out to talk through the project.