‘Amplifying Good Energy’
B2B Energy Case Study
How we helped an Inc. 500 renewable energy branding agency claim clarity and strategic voice
THE CONTEXT
Twentytwo & brand is an Inc. 500-winning, full-service branding, marketing, and communications agency focused on renewable energy and mission-driven organizations. Despite strong credentials, a powerful portfolio, and rapid growth, their positioning and website content weren’t fully communicating who they are, who they serve, and why they matter in the crowded sustainable-energy landscape.
Their existing messaging talked about capabilities, but it didn’t clearly articulate:
Who Twentytwo serves best (target clients within the renewable energy and climate tech ecosystem),
What makes them different from generalist agencies, and
How their strategic approach creates value for leaders and teams in energy, clean tech, and climate sectors
We partnered with Twentytwo to strengthen these core elements so that every brand touchpoint, especially their website, clearly articulates why they are the partner of choice for mission-driven growth and strategic brand leadership
THE WORK
We began with a strategic foundation, digging into Twentytwo’s history, vision, client feedback, and competitive landscape to uncover the authentic strengths that weren’t fully showing up in their messaging. From there, we led a structured engagement that included:
Brand Strategy & Positioning Refinement
Rearticulated Twentytwo’s core identity to emphasize strategic leadership in renewable energy brand growth
Sharpened the value proposition so it clearly communicates who they serve and how they help in language that resonates with energy-sector leaders
Audience & Competitive Messaging Analysis
Mapped ideal audiences, client needs, language patterns, and decision drivers
Audited competitors to identify gaps and opportunities for differentiation
Messaging Framework Development
Built a messaging hierarchy, from overarching narrative to service-level value statements
Refined tone of voice so it felt confident, clear, and aligned with mission-driven audiences
Website Content Strategy & Copywriting
Rewrote key website content, including homepage, services pages, sector narratives, and leadership bios, to reflect new positioning
Ensured messaging threaded throughout the site is consistent, compelling, and conversion-oriented
THE OUTCOME
Our work gave Twentytwo & brand a distinct, differentiated identity grounded in strategic leadership and deep industry relevance. The refreshed positioning:
Clarifies Who They Are: Now positioned as the go-to strategic partner for renewable energy and climate-focused brands
Sharpens Their Narrative: Messaging that leads with impact, outcomes, and sector understanding rather than generic agency language
Elevates Website Content: Clear, audience-centric content that communicates value quickly and persuasively
Since the relaunch, their messaging has been the backbone of proposals, pitches, leadership presentations, and new business outreach — empowering the agency to attract higher-value clients who are aligned with their mission and strategic focus.
Where previously potential clients might have wondered“what they actually specialize in,” they now immediately understand why Twentytwo is uniquely suited to help them grow.
THE TAKEAWAY
Brand positioning isn’t just about what you do, it’s about who you are for and why it matters. By stripping away generic language, focusing on audience insights, and crafting a clear, confident strategic voice, we helped Twentytwo & brand stand out as more than a full-service agency, but as a purpose-driven partner with a compelling reason to be chosen.
