Good Mythical Morning — Case Study
Comedy writing for popular digital series
THE CHALLENGE
You don’t become one of the largest and most popular YouTube channels of all time overnight. It takes hard work, dedication, and a lot — A LOT — of unconventional ideas. At least, that’s the case for the hit show Good Mythical Morning. Launched in 2008 as a digital series, Good Mythical Morning quickly grew into a digital comedy powerhouse — garnering over 17 million subscribers and billions of views (and even an appearance on The Late Show with Jimmy Fallon). When I joined the team as a contributor, I knew I had to continue to push the boundaries with big ideas and better execution.
THE SOLUTION
In my three years contributing to the series, I worked closely with the show’s executive producer to pitch episode ideas and develop show storylines. From big-picture concepts to punchy dialogue to air-tight jokes, we worked in a collaborative manner to bring ideas from script to screen.
THE OUTCOME
While I can’t take credit for the success of the show, it was a joy to be a small part of it — working alongside a team of writers and producers to provide work that truly connected with loyal viewers. Today, Good Mythical Morning continues to scale and push the boundaries of digital content.