‘Taking a THC brand higher’
THC Seltzer Case Study
How we helped an emerging THC seltzer brand crack open a clearer message.
THE CONTEXT
Sunny Dayz is a fast-growing THC beverage brand designed to capture the carefree energy of a perfect summer day. As the cannabis beverage space became increasingly crowded, the team wanted to ensure their brand, and message, stood out. While the product was strong, their website and positioning needed refinement to better communicate the brand’s unique personality, benefits, and value to consumers.
THE WORK
We partnered with the Sunny Dayz team to conduct a full brand and website audit, analyzing how their story, tone, and digital presence were landing with customers. Our goal was to uncover opportunities for stronger differentiation and emotional connection.
What we did:
Brand Audit: Reviewed tone, language, and storytelling across web and marketing materials to identify inconsistencies and missed opportunities.
Website Review: Evaluated navigation, messaging hierarchy, and calls-to-action for clarity and conversion potential.
Positioning & Messaging Refresh: Recommended updates to simplify communication, better define the brand’s personality, and highlight key product benefits.
Strategic Guidance: Provided insights for ongoing content and campaign direction to ensure brand cohesion moving forward.
THE OUTCOME
With refined positioning and messaging, Sunny Dayz gained a clearer and more compelling voice in the THC beverage space. The updated framework made it easier for consumers to understand what sets the brand apart, its approachable tone, feel-good energy, and emphasis on connection. The result: a brand presence that feels more confident, cohesive, and ready to shine in a competitive market.
THE TAKEAWAY
Even the brightest brands need a little clarity. Through thoughtful auditing and messaging refinement, we helped Sunny Dayz strengthen its story and sharpen its impact. Because when your brand speaks clearly and confidently, consumers can’t help but listen, and take a sip.
