‘All Business’
Tobias Harris Case Study
How we helped an NBA All-Star take control of his narrative — on and off the court.
THE CONTEXT
Tobias Harris was a well-respected NBA player, but his personal brand lacked a distinct identity beyond the game. While he was known for his skill on the court, his distinct values, leadership, and impact off the court weren’t widely recognized. He needed a clear brand narrative that reflected who he was—both as an athlete and as a person. Without a strong positioning strategy, his story wasn’t resonating at the level it could. The challenge was to craft a compelling, authentic brand that would set him apart, attract the right opportunities, and create deeper connections with fans.
THE WORK
We partnered with Punch Digital Strategies and worked alongside Tobias and his team to develop a personal brand strategy that positioned Tobias as more than an athlete — highlighting his leadership, philanthropy, and business mindset. This included defining his core message (“All Business”), creating a tagline that encapsulated his values, and shaping a content strategy that told his story effectively. We built a consistent brand voice across social media, interviews, and partnerships, ensuring every touchpoint reinforced his narrative. PR efforts amplified his presence, securing media coverage that showcased his impact beyond basketball. Through strategic storytelling, Tobias’ brand became a reflection of his character, passions, and long-term vision.
WHAT WE DID:
Strategic collaborations and creative deployment
Ongoing advising & consulting
Public relations and media communications
Messaging and positioning work
Overall brand theme and values work
Branded content / campaign ideation
THE OUTCOME
With a clear and compelling brand in place, Tobias has strengthened his presence both on and off the court. His refined brand identity has led to increased media opportunities, meaningful partnerships, and deeper engagement with his audience. Fans and brands now see him as a leader, investor, philanthropist, and entertainer —not just a basketball player. His messaging is consistent, his story is clear, and his impact is recognized. By owning his narrative, Tobias has positioned himself for long-term success, creating a brand that will endure well beyond his playing career.
THE TAKEAWAY
In today’s sports world, talent alone isn’t enough — athletes need a strong personal brand to stand out, attract opportunities, and shape their legacy. By crafting an authentic story and strategic positioning, Tobias Harris turned his brand into a powerful asset. His ever-thriving success proves that storytelling is key to long-term impact beyond the game.
